In this initiative, launched in May in honor of Memorial Day, Infinity Her will donate a portion of proceeds from its Hattie Unstructured All Over Print Cap in patriotic Navy and Red with White Stars to Wounded Warriors Family Support. The initiative doesn’t end there—donations will continue during Independence Day in July and Veterans Day in November, allowing customers to give back during key moments of national reflection.

Wounded Warriors Family Support is dedicated to serving the families of those who have been wounded, injured, or killed in combat. Recognizing that the effects of war extend beyond the battlefield, WWFS provides comprehensive support—including financial assistance, caregiver resources, family retreats, and educational programs—to help families heal both physically and emotionally. Since its founding in 2003, the organization has supported more than 1.4 million veteran families, becoming a trusted and vital resource for those who have sacrificed so much for our country.

“As a company, it is our privilege to donate to organizations that are boots on the ground,” says Ramona Watson, V.P of Product Development and Marketing at Infinity Her. “It is the least we can do, especially with the Wounded Warriors organization, because soldiers give everything to help protect this country. We are thankful for these groups and want to help them keep doing more of the wonderful things they do.”

Blank versions of top-selling Infinity Her styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location visit www.sportsmancaps.com.

The post Infinity Her Supports Veterans with Patriotic Giveback appeared first on Impressions.

The ability to showcase and discuss a wide range of styles can be a game-changer, making it easier to pinpoint what a customer is looking for and guide them to the perfect fit for their project. Whether it’s a moisture-wicking cap for athletes, a fashion-forward bucket hat or a structured flat brim for streetwear enthusiasts, having a deep understanding of fabric choices, construction and branding possibilities allows for more meaningful recommendations. By staying informed on design innovations and consumer preferences, businesses can enhance the shopping experience and build long-term customer loyalty. Let’s dive in.

Male/Female/Unisex

While most headwear styles are unisex, some are better suited for specific head sizes. Structured, high-profile hats provide an excellent fit for larger heads, while unstructured and mid-to-low-profile options offer versatility for both large and small head sizes. Small and women’s-fit styles provide the best comfort and proportion for those with smaller head sizes.

Infinity Her Collection
The baseball cap was developed originally for men, but INFINITY Her has perfected it for women. Each cap in the INFINITY Her line is engineered just for women and includes a patented Evolve concealable ponytail opening; a patented Elude makeup-resistant, wicking and breathable sweatband; a smaller, lightweight visor; the perfect size for a woman’s head; and easy, snag-free closures.
Photo courtesy of Infinity Her

Flexfit Delta Snapback with Perforation 180AP
The Flexfit Delta Snapback takes innovation further with laser-cut perforations for maximum breathability and a snapback closure for a customizable fit. Designed for sleek style and performance comfort, it features a three-layer sweatband that manages sweat while providing stain protection with Stain-Block and ActiveGuard technologies.
Photo courtesy of Flexfit

Imperial 5054T The Wrightson Two-Tone – Performance Rope Cap
The Imperial five-panel look that started it all, made with 100-percent recycled polyester performance fabric and moisture-wicking technologies and an anti-microbial sweatband, is perfect for those hot days on the course.
Photo courtesy of Sportsman Cap & Bag

Performance (Athletic & Outdoors)

Performance headwear comes in various shapes, sizes and materials, varying by brand and style. Key features that define “performance” hats include moisture-wicking sweatbands, lightweight polyester fabrics and UPF sun protection. While not all performance styles include every feature, these are essential factors to consider when exploring performance options.

Dri Duck Truman Hat 3205
The 3205 is one of many outdoors-inspired styles from Dri Duck. It features the perfect blend of durability and performance due to its heavy enzyme wash and no sweat moisture-wicking sweatband—a must-have for the outdoors.
Photo courtesy of Sportsman Cap & Bag

Legacy: CUT Above
The Legacy Cut Above lives up to its namesake, crafted with recycled polyester, moisture-wicking technologies and a laser cut/perforated mesh back. This style is perfect for on the course, on the water, and everywhere in between. The five-panel design makes this hat a decorator’s dream, with a wide open space on the front panel for easy decoration with patches, embroidery, screen printing or heat transfer.
Photo courtesy of Sportsman Cap & Bag

THE GAME GB400 Ultralight Boonie
The GAME Ultralight Boonie is made of 100-percent Ultralight polyester with an unstructured 3.5-inch crown. It features a performance sweatband, UPF Ultra-violet protection and a toggle adjuster on self-fabric chin strap making it the ideal hat for a day on the water. It is available in 19 colors for endless customization options.
Photo courtesy of Sportsman Cap & Bag

BEST BLANKS FOR DECORATION

Decoration is paramount when recommending headwear styles, as some constructions are easier to customize than others. Five-panel hats are a top choice for hassle-free decoration, offering a wide, unobstructed front panel that accommodates various design methods without interference from a center seam.

Imperial The Dyno S1505
Part of the Lab Series by Imperial, The Dyno is an experimental new collection crafted with meticulous attention to detail, offering a range of unique trims, high-quality fabrics and innovative features that seamlessly merge style, comfort and functionality.
Photo courtesy of Sportsman Cap & Bag

Otto Cap Seamless Mesh Back Trucker 1120-1
While still a six-panel, the Otto Cap Seamless Mesh Back Trucker 1120-1 front center seam is hidden on the face of the cap and only visible from the inside. This makes it a decorator’s favorite as it has a bigger, smoother surface for multiple decorating methods.
Photo courtesy of OTTO Cap

Flexfit 110 Mesh Cap
Flexfit 110 Mesh Cap combines Flexfit Tech with an adjustable snapback for a personalized fit. Designed for greater customization and superior comfort, it accommodates a wider range of sizes. Its structured hard buckram, silver undervisor and eight-row stitched visor ensure style and durability, while the breathable mesh back enhances all-day comfort.
Photo courtesy of Flexfit

Fashion

Fashion-forward styles are key when working with customers seeking something high-end and unique. Options like knits, patterned designs and streetwear styles offer a more elevated, stylish look—perfect for those wanting a trendier, dressed-up aesthetic.

Legacy: OFA Old Favorite Trucker
The best-selling OFA (Old Favorite Trucker) cap features an unstructured crown, a fully curved visor and an open-back snap closure. Designed and tailored with a classic fit. This style is perfect for men, women and children due to the unstructured construction, youth sizing,
and wide variety of color options.
Photo courtesy of Sportsman Cap & Bag

Infinity Her Maya
Maya is an all-new trendy five-panel with rope design. Small fit, low profile featuring a concealed ponytail opening and makeup-resistant sweatband. The five-panel design makes this hat a decorator’s dream, with wide open space for easy decoration.
Photos courtesy of Sportsman Cap & Bag

KNITS

Knits are a winter essential, offering warmth, versatility and easy customization with patches, especially. Available in a wide range of materials, sizes and price points, the hats are suitable for various occasions—from ski towns to city streets and everywhere in between.

Atlantis Maple Beanie
The Atlantis Maple Beanie is a knitted beanie in Polylana fiber that makes it warm, comfortable and sustainable. Finished with a fully-fashioned top and patterned with an elegant rib-knitted cuff. Perfect for cold winter days, and small enough to fit easily in a pocket when not in use.
Photo courtesy of Sportsman Cap & Bag

Locale GRNDSR Grand Recycle Beanie
Add flair to any winter look with the Locale Grand Small Gauge pom-pom beanie, a fun and festive accessory. With 10 different stock pattern options, this knit offers a custom feel at wholesale pricing. Locale styles are the perfect accessory for the resort industry, built from a true passion for the outdoors.
Photo courtesy of Sportsman Cap & Bag

New Technology

With technology constantly evolving, staying up to date on the latest innovations can be a powerful selling point. Advancements in materials, such as laser-cut perforated mesh and water-resistant or buoyant fabrics, enhance performance and durability. Meanwhile, construction innovations like built-in ponytail openings and makeup-resistant sweatbands add convenience and comfort. Keeping an eye on these developments ensures you’re always offering the best options.

Infinity Her GABY
Gaby is a true women’s fit performance cap. Made from performance materials with a laser cut/perforated mesh back and moisture-wicking technologies. Small fit, low profile, featuring a concealed ponytail opening and makeup-resistant sweatband, this style is perfect for everyday activewear.
Photos courtesy of Sportsman Cap & Bag

Flexfit NU Adjustable Cap 6110NU
Flexfit NU Adjustable Cap combines the original Flexfit Tech with patent-pending Tri-Layer technology. It features a 50-percent thinner front panel with stitchless seams, providing a smoother embellishment experience. ActiveGuard technology offers enhanced sweat management and stain prevention.
Photo courtesy of Flexfit

SUSTAINABLE

Sustainable headwear has become increasingly popular in recent years, with a growing emphasis on eco-friendly practices. Promoting these styles meets customer demand and supports a more sustainable future—benefiting both businesses and the planet.

Atlantis Rio
The RIO beanie is constructed in a 50-percent recycled polyester and 50-percent acrylic blend with cuff and a narrow rib knit, ensuring style, versatility and a fit suitable for everyone. It also features a QR code for product traceability.
Photo courtesy of Sportsman Cap & Bag

Imperial The Hinsen Mesh Back L338M
The small-fit Performance Ponytail Cap is a classic with a twist. Made of 100-percent recycled polyester, it takes the best-selling small-fit performance, Ponytail Cap, with durable elastic cross bands in the back to comfortably allow any ponytail style to fit through, and adds a stylish mesh back look. Allowing the user to wear it high, low or somewhere in between, the Hinsen Mesh Back is one hat that will never ruin a good hair day.
Photo courtesy of Sportsman Cap & Bag

TRENDS

Trends in headwear are constantly evolving, and staying ahead of the latest styles is always an advantage. Some of the hottest trends right now include two-tone designs featuring a colored brim with a natural, khaki or white crown, laser-cut perforated mesh backs, five-panel hats with rope detailing and rugged outdoor camo looks.

Valucap Five-Panel Two-Tone 8869
This Valucap classic five-panel style has been in the lineup since 1969, with this year’s including eight new, trendy two-tone color options. The natural crown two-tone look is a hit. The five-panel design is perfect for decoration with wide open space for patch application, embroidery, screen printing or heat transfer.
Photo courtesy of Sportsman Cap & Bag

OTTO Cap 31-2 and 31-3
OTTO Cap styles 31-2 and 31-3 are your five-panel, mid-profile caps. A popular trend right now, both feature thick ropes across the front. 31-2 is your traditional superior cotton twill, while 31-3 is the beloved, fashionable corduroy.
Photos courtesy of OTTO Cap

Max Leonard is a Senior Brand Manager at Sportsman Cap & Bag, where he partners with leading headwear brands to develop impactful marketing efforts and enhance brand visibility. Throughout his tenure, he has gained hands-on experience in logistics, merchandising, and product education. Max now plays a key role in strategic marketing initiatives, delivering well-rounded campaigns that drive brand growth and success.

The post All About Hats: Headwear Trends appeared first on Impressions.

Each quarter or when supplies are needed, Infinity Her and its parent company, Infinity Product Group, gather a variety of women’s headwear and other women’s clothing items and donate them to Beautiful Lives Thrift Boutique.

Beautiful Lives is a nonprofit organization that currently operates four thrift stores across Northwest Arkansas. Its mission is to give women in need an elevated shopping experience without breaking the bank. Beautiful Lives also gives back to other local and international women-centric organizations worldwide, donating more than $78,000 last year through a portion of the store’s revenue to its partner organizations.

“We appreciate the generous donations from Infinity Her so much,” said Jessica Meyers, the warehouse manager at Beautiful Lives, “I have seen countless women so excited to purchase brand new hats at a thrifted price point.”

This collaboration is part of the commitment Infinity Her holds to supporting women-focused organizations. Infinity Her is proud to support a group that does such important work in its community and across the globe.

For more information,visit Beautiful Lives Thrift Boutique. Infinity Her products are available through Sportsman Cap & Bag distributor locations.

The post Infinity Her Partners with Beautiful Lives Thrift Boutique for Women in Need appeared first on Impressions.

This unisex classic
mid-weight hoodie is
spun from premium 3-end fleece, making it soft and prime for DTG printing. Photo courtesy
of Lane Seven

Fashion Influences: Gen Z, Gen Alpha and More

Women drive many household purchasing decisions, even those marketed to men, and when it comes to the fashion industry especially, women are also influencers and trendsetters.

“It’s funny, because I always tell people that to find out the trends, you should always look at the younger generation. They are the ones that find the trends, put them on social media, and then the mainstream catches on and those take off. The first to wear something used to be on the fashion runways. Now you just have to look to see what the younger [people] are wearing, and within a year, they will be everywhere,” said Andi Goeing, product marketer and content strategist with SS Activewear.

Fashion trends in womenswear are also influenced heavily by the music industry, particularly those artists favored by Gen Z, Gen Alpha and even younger millennials. Think Beyoncé, Billie Eilish, Sabrina Carpenter, BLACKPINK, Taylor Swift, SZA and more.

At the same time, it is generally agreed that trends predominantly deriving from Gen Z, do not take into account how more mature generations also influence trends. In other words, all demographics of women and all age groups have a say. Not only that, but with headwear, Jeremy Laney, president of Infinity Product Group, said men’s headwear trends are even encroaching in the women’s space. “We look across and see what is trending in men’s and adopting and adapting that to women’s headwear,” he said.

Beyond that, elevated basics and comfort-driven silhouettes serve as the foundation for workwear-influenced styles, which will also be trending. “Influenced by the ‘utility’ trend, workwear-inspired promo items like chore jackets, utility vests and cargo pants are emerging as stylish yet functional choices. These pieces are popular in industries where practical apparel is needed, but they also appeal as fashionable and unique items that can work beyond the workplace,” said Goeing.

“Womenswear styles are being modernized for both work and play. We’re combining comfort with functionality by leveraging fabrics with stretch, softness and easy care,” agreed Amy Carton, director of merchandising and brand management, SanMar.

Eco-friendly Options for Blank Apparel and Custom Decorators

Continuing a longstanding trend, many companies increasingly use organic or recycled materials, or materials that are carbon neutral. “When corporate values change to put sustainability at the forefront, consumers tend to align themselves with these brands in a deeper way,” said Mel Lay, marketing director and co-founder, Allmade Apparel.

In previous years, perhaps making eco-conscious buying choices was a luxury for many consumers because products made in a sustainable much were more expensive. And while that is still true, the tide is now turning, with manufacturers able to incorporate sustainability practices into their production facilities with greater ease and less expense. As a result, while sustainability may not be fully mainstream just yet, with the passage of time it is becoming more the standard in manufacturing, in direct response to growing consumer demand.

Milissa Gibson, sales director with Lane Seven Apparel, noted that as environmentally friendly practices become more widespread in manufacturing, that in turn reduces the costs of manufacturing in a sustainable way. Companies can then pass along these savings to the consumer, which both helps the environment and serves to elevate trust between the consumer and the producer.

Transparency in Sourcing, Production a Continuing Trend in Bank Apparel

Complementing the growing emphasis on sustainability is the demand for transparency throughout the supply chain, from how and where cotton is sourced and grown to whether the apparel is ethically made to whether it is delivered in a recyclable bag: all stages of the production process are increasingly highlighted on social media, putting consumers in a better position to hold companies accountable.

“We are updating our omni channel messaging to share more about our sustainable raw materials and the production process. The consumer wants what they wear to represent their values,” said Glen Brumer, sales director with Royal Apparel, describing his company’s efforts in this area.

Along these same lines, Gibson note, “Women tend to be more conscientious buyers overall, because they are the ones that drive a lot of purchasing decisions.”

“To me, it’s more of a ‘once you know, you can’t go back’ situation…transparency is key. Once that became a trend, people don’t want to close their eyes. They want to know they are getting product from a reliable source,” said Ramona Watson, vice president of product development/marketing with Infinity Product Group.

Which is not to say consumers have to compromise on quality as they are doing so. Infinity Product Group, for example, includes a division called Infinity Her, which manufactures baseball caps specifically designed for women, featuring an opening for a ponytail and a make-up resistant, wicking sweatband that is breathable.

Colors: What’s Hot and What’s Not in 2025

For womenswear in 2025, neutrals continue to dominate, but more vivid tones are finding their way into the market as well, with a cornucopia of colors expected. Experts say vibrant hues, like pinks and oranges, in particular, will dominate. “As 2024 ends, we are seeing an end to ‘tone on tone’ looks. The days of natural tops paired with natural sweats are over, and color is back in the spotlight. Neons and brights will be back in the forefront. ‘Neon Pop’ or ‘Color Revival’ are the buzzwords to look out for,” said Lay.

The Tess style offers a trendy, modern take on your traditional mesh cap. Photo courtesy of Infinity Her

Brumer added that not just bright hues but contrasting color combinations are expected to be popular. “We are also seeing classic shades that are seasonless: navy, natural, grays and black. We introduced a new garment dye program where brands can customize their own color,” he said, describing his company’s efforts to accommodate customers seeking out unique looks.

Goeing agreed that neutrals—such as tans, whites, blacks, dark browns, and beiges—will be trending, along with darker red shades, such as maroon. However, she predicted that leopard print is going to be huge in 2025, particularly, muted, monochromatic leopard prints, as she is seeing that all over social media.

“In 2025, leopard print makes a sophisticated comeback with muted, monochromatic tones. Rather than bold, high-contrast colors, many designers are exploring muted versions of leopard print, like tone-on-tone neutrals or monochromatic color schemes, for example, shades of beige, soft grays, and off-whites,” she said.

In addition, other animal prints, like cow and zebra, will be dominant. “It has really become more of a staple than a fashion,” said Watson. “Camo will be everywhere. We saw it peak a few years ago, that generic fashion camo, and we are predicting that it will be back in a big way,” she added.

Laney agreed, adding that other patterns will be blended into camo. “It’s mixed media camo. It will be incorporating other elements, such as stars and flowers,” Laney said.

“In 2025, we are still embracing office-ready neutral colors with black, rich navy and a range of white to off-white as an essential base. However, earthy colors are emerging as a new complement, beautiful shades of green from sage to mint and olive, sienna, rust, dusty purples, and rich tones of brown and tan. These fresh updates are approachable and easily elevate your wardrobe for the season,” said Carton.

Silhouette: Form and Function in Today’s Blank Apparel

Some industry experts noted that gender-neutral styles and gender-neutral inclusive sizing is also trending. “To accommodate diverse audiences, promotional apparel is expanding its focus on gender-neutral styles and inclusive sizing. Relaxed fits, unisex designs and a broader range of sizes make branded apparel accessible to more people, enhancing its appeal and utility,” Goeing said.

This unisex classic mid-weight crewneck is crafted in a plush, textured knit and features ribbed cuffs, and waistband. Photo courtesy of Lane Seven

Lay agreed that gender inclusivity is also influencing womenswear trends in 2025. “You will start to see more gender-neutral fits and styling that consists of both typical pieces styled by men mixed with fitted feminine elements,” she said.

“We are definitely in a maximalist era. Think Carrie Bradshaw in ‘Sex in The City.’ More is more in 2025: layering and bold looks are in our future. You will see more experiments and individuality with styling,” Lay added.

Similarly, Gibson said she’s seeing a kind of diversification or split between a minimalist versus maximalist era. “Either they are tight and fitted, like the ‘90s Bibi tank, or super oversized and relaxed.”

As for Goeing, she noted oversized styles are increasingly popular overall, not just because people are buying bigger sizes, but the sweatshirts and silhouettes are actually larger.

“The oversized trend in 2025 reflects a shift toward comfort and high-impact branding in the imprintable apparel market. Larger, relaxed-fit items like oversized hoodies, T-shirts, and crewnecks provide ample space for logos and custom designs, creating memorable brand visibility. These pieces are especially appealing as they offer a universal, unisex fit, making them versatile to a wide audience,” she said.

On a side note, according to Goeing, this ties in a bit to athleisure, which she said predates the pandemic but has skyrocketed after Covid, with more and more brands coming out.

“Athleisure still reigns supreme and is not going anywhere, but it has gone from working out to wearing it to work on the weekends, to running errands. Wearing it out has become such the norm attire,” she said. Because people can work from anywhere, this parallels the trend of women wanting elevated basics and comfort-driven silhouettes.

“These items come with a strong focus on moisture-wicking, quick-dry, and odor-resistant fabrics. Branded items like joggers, zip-up jackets, and moisture-wicking polos offer comfort and practicality, especially for outdoor events, team-building activities and corporate wellness initiatives,” Goeing added.

“Spring 2025 will usher in a move toward new-bohemian and romantic silhouettes. From SanMar, you’ll see this come through in soft sleeve shapes, subtle shirring details and feminine necklines,” said Carton.

Fabric Blends and Textures All Critical to Today’s Womenswear

Cotton, especially organic cotton, is going to be popular, which is consistent with the previously mentioned sustainability trend. Brumer noted that RPET blends (recycled polyethylene terephthalate), made from recycled plastics and other materials that are blended with organic cotton, are growing in popularity as well. Other fabric blends include organic cotton blended with viscose bamboo and tri-blends.

The Weekend Boxy Crop is not only comfortable but ideal for all embellishing needs. Photo courtesy of Royal Apparel

“Subtle textural interest is a common theme when we look at 2025 styling. From fine linear ottomans to sub-fabrications, baby ripstop, and oxford piques, we’ve injected playful textures to give new dimension to core silhouettes,” said Carton.

Gibson said that ribbed and micro-ribbed are the textures that will be popular in 2025. She added that fashion choices are more about fit and weight versus fabric, and next year there will be an emphasis on heavyweight.

Goeing agreed, predicting heavyweight styles have been and will continue to be huge. “Almost every single main brand we carry has a heavyweight style,” Goeing said. This ties in to customers seeking durability and comfort in what they wear. She also noted that these types of heavyweight pieces, like hoodies, sweatshirts, and oversized Ts, are inspired by streetstyle and skate culture.

Beyond that, Watson said corduroy is going to be a dominant texture. “We’ve seen it across the board. If you pair it with a mesh back, it makes it a year-round fabric. It used to be a fall holiday fabric but now it’s a trend.”

Other trends are tech-integrated fabrics and smart fashion, like mosquito repellants built into the fabric or those that provide UV protection or have antimicrobial properties.

Vintage/Retro: Back to the 1990s

The ‘90s are back in vogue and appear to be an ageless decade, as the ‘90s retro look seems to be hanging on. “That means butterflies, big prints and low-rise jeans,” said Lay.

Vintage black, or faded black will be dominant, which also ties into that neutral trend, added Gibson.

Other vintage-inspired trends over the past few years, which will still be present in 2025, include bomber jackets, old vintage T-shirts, and ringer T-shirts. “I was at a street festival in downtown Chicago, and every single vendor had vintage T-shirts; some people were paying $100 for them,” said Goeing. The buyers for these vintage styles are often Gen Z, who are, of course, the primary trendsetters.

A Demand for Quality: Today’s Custom Decorators Want Garments that Last

On the downside, as we get deeper into 2025, some companies will likely start to see a downslide to today’s trends, among them, fast fashion and lower-quality garments. “Consumers would rather thrift an item than buy a low-quality, poorly made, cheap piece of clothing. Women will be searching for staples that last in their closets instead of the one-time wear,” said Lay.

Another thing that is waning is the “retail fit” T-shirt, which Gibson described as being akin to a lightweight fitted unisex T, in light of the ongoing transition to an oversized, relaxed fit and heavier weights.

That said, overall, trends are slowing down, observed Goeing. “Much of what we have been seeing have been trending; people are slowing down and making trend last longer, which is better for the consumer, because there is less that you have to buy.”

Hilary Daninhirsch is an award-winning freelance writer based in Pittsburgh. Her work has been featured in a number of lifestyle and trade magazines. She can be reached at hdaninhirsch@gmail.com or hilarydaninhirsch.journoportfolio.com.

Updated 4/24/25

The post For Custom Apparel Decorators, Anything Goes in Women’s Clothes appeared first on Impressions.

Photo courtesy of Infinity Her

As a part of this campaign, Infinity Her is using its social media accounts to highlight the powerful journeys of several of its female factory partners across the globe to showcase their resilience and contributions to Infinity Product Group (IPG) manufacturing. By sharing their stories, Infinity Her aimed to recognize their impact while raising awareness about the role women play in the product development process. In addition to celebrating its factory partners, each week throughout the rest of March, Infinity Her will highlight inspirational Arkansan women who inspired its cap styles. From Maya Angelou to Gaby Lopez, each story behind the names of the 11 styles at Infinity Her will be told.

To top off the social media campaign, the brand is conducting a giveaway for a chance to win a free 2025 Infinity Her sales kit and a $50 gift card to a women-led distributer or decorator business. To enter, click the Google Form link here.

Infinity Her is not only celebrating the women and distributors who help their business daily, its parent company, Infinity Product Group, is also dedicated to the women who make their team so special. To celebrate, Infinity Product Group hosted a luncheon for its female employees, where each one received an Infinity Her International Women’s Day journal, pens, and purple roses, the official color of International Women’s Day. This initiative reflects the company’s ongoing commitment to supporting women, both in its brand identity and in the workplace.

The post Infinity Her Celebrates Women’s History Month with Global, Social and In-House Celebrations appeared first on Impressions.

Since its launch in 2023 by Infinity Product Group, Infinity Her has set itself apart in the headwear market. CEO Jeremy Laney captured the mission best at the brand’s inception: “Women have been overlooked in headwear, often wearing caps made for men. We feel it’s long past time to give women stylish, comfortable, and quality caps made for them.”

The resounding support from women has made Infinity Her a standout success. Each cap is thoughtfully designed with female-friendly features, including a makeup-
resistant sweatband and a concealed ponytail opening that transitions effortlessly between hairstyles.
While the brand’s innovative designs have taken center stage, the stories behind the style names are equally noteworthy. Infinity Her caps are more than accessories—they’re a tribute to prominent women, particularly those with ties to Arkansas, the brand’s home base.

• MAYA Washed Five-Panel with Rope (new style): Named for the incomparable Maya Angelou, this versatile cap mirrors the poet and activist’s wide-ranging talents. With a stylish rope detail and washed five-panel design, the MAYA is an everyday essential.

• JO Corduroy (new style): This trendy cap, featuring thin wale corduroy and a super-soft mesh back, honors Jo Luck. Luck is president of Heifer Project International, a global nonprofit based in Arkansas that’s dedicated to eradicating poverty and hunger. Like its namesake, the JO blends strength and softness with timeless appeal.

• TESS Washed Mesh Back (new colors): This best-selling cap, named for actress Tess Harper, now comes in four new colorways for 2025: chocolate/fawn, jade/daisy, vanilla/longhorn, and violet/floral. Its washed mesh design is as versatile as Harper’s acclaimed acting.

• HATTIE Pigment Washed Fashion Print: Paying homage to Hattie Caraway, the first woman elected to the U.S. Senate, this unstructured cap features fourteen bold prints. Its design reflects the trailblazing courage of its namesake.

• ROSIE Foam Trucker: Named for Sister Rosetta “Rosie” Tharpe, “The Godmother of Rock n’ Roll,” this foam-front trucker cap features playful undervisor patterns and a high-profile silhouette perfect for customization.

• GABY Perforated Performance: Inspired by LPGA champion Gaby Lopez, this polyester/spandex cap features laser-cut perforations for optimal performance. It’s as precise and high performing as Lopez’s golf game.

• DAISY Denim Mesh Back: This durable cap honors Daisy Bates, civil rights advocate and co- publisher of the Arkansas State Press. Its washed denim front panels and sturdy mesh back pay tribute to Bates’ resilience.

• JOSIE Denim: Named for rancher and adventurer Josie Bassett, who was famously associated with Butch Cassidy’s Wild Bunch, this rugged cap embodies a free spirit. Made from 100% heavy- washed denim, the JOSIE is built for bold adventure.

Ramona Watson, Infinity Product Group V.P. Product Development/Marketing, shared her excitement for the 2025 collection, “Our caps are more than fashion statements—they’re a tribute to remarkable women who paved the way for future generations. Each style tells a story, and we’re honored to celebrate these trailblazers through our designs.”

In addition to these caps, Infinity Her will also debut fresh hues in popular caps like the CASSIE Pigment Washed with Fashion Undervisor and CHARLIE Modern Women’s Trucker.

For more information on these influential Arkansas women, refer to the Arkansas Women’s Hall of Fame.

The post Infinity Her Celebrates Women’s History and Announces New Styles for 2025 appeared first on Impressions.

Breast cancer remains the most common form of cancer among women, accounting for 1 in 3 new female cancers each year, according to the American Cancer Society (ACS). In 2024 alone, the ACS estimates that 310,720 new cases of invasive breast cancer will be diagnosed. Women continue to bear the overwhelming burden of this disease, constituting 99 percent of cases.

Recognizing the importance of awareness and support, Infinity Her is committed to making an impact in the fight against breast cancer. Throughout October, Infinity Her customers can contribute to the cause by purchasing select best-selling styles in pink hues. Infinity Her will donate 5% of the total profits from these sales to the National Breast Cancer Foundation, aiding breast cancer research and support programs that offer hope to women facing this challenging journey.

The inaugural “Caps for a Cause” initiative, launched in 2023, featuring three of the brand’s most popular women’s caps. With the goal of increasing their charitable contribution, Infinity Her has expanded the promotion in 2024, offering five of its best-selling styles in select pink shades.

The GABY Perforated Performance in Dusty Pink/Floral. Photo courtesy of Infinity Her

Eligible styles include:

• CASSIE Pigment-Washed with Fashion Undervisor (Dusty Pink/Floral and Rose/Polka Dots)

• TESS Washed Mesh Back (Dusty Pink/Floral and Rose/Polka Dots)

• CHARLIE Modern Women’s Trucker (Dusty Rose/White)

• ROSIE Foam Trucker (Dusty Pink/Peachy Pink/Butterfly)

• GABY Perforated Performance (Dusty Pink/Floral)

“Breast cancer awareness is a cause that touches so many people, including members of the Infinity Product Group family, as well as our valued customers,” says Ramona Watson, Infinity Product Group V.P. Product Development/Marketing. “We are excited to expand Caps for a Cause in hopes of increasing the donation amount for 2024, knowing that every purchase can make a difference in the lives of those battling this disease.”

For more information and additional ways to support breast cancer awareness, please visit nationalbreastcancer.org.

The post Infinity Her Expands Breast Cancer Awareness Initiative for Second Year appeared first on Impressions.