In this initiative, launched in May in honor of Memorial Day, Infinity Her will donate a portion of proceeds from its Hattie Unstructured All Over Print Cap in patriotic Navy and Red with White Stars to Wounded Warriors Family Support. The initiative doesn’t end there—donations will continue during Independence Day in July and Veterans Day in November, allowing customers to give back during key moments of national reflection.

Wounded Warriors Family Support is dedicated to serving the families of those who have been wounded, injured, or killed in combat. Recognizing that the effects of war extend beyond the battlefield, WWFS provides comprehensive support—including financial assistance, caregiver resources, family retreats, and educational programs—to help families heal both physically and emotionally. Since its founding in 2003, the organization has supported more than 1.4 million veteran families, becoming a trusted and vital resource for those who have sacrificed so much for our country.

“As a company, it is our privilege to donate to organizations that are boots on the ground,” says Ramona Watson, V.P of Product Development and Marketing at Infinity Her. “It is the least we can do, especially with the Wounded Warriors organization, because soldiers give everything to help protect this country. We are thankful for these groups and want to help them keep doing more of the wonderful things they do.”

Blank versions of top-selling Infinity Her styles are carried by Counselor Top 40 supplier Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry. To find a distributor location visit www.sportsmancaps.com.

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The ability to showcase and discuss a wide range of styles can be a game-changer, making it easier to pinpoint what a customer is looking for and guide them to the perfect fit for their project. Whether it’s a moisture-wicking cap for athletes, a fashion-forward bucket hat or a structured flat brim for streetwear enthusiasts, having a deep understanding of fabric choices, construction and branding possibilities allows for more meaningful recommendations. By staying informed on design innovations and consumer preferences, businesses can enhance the shopping experience and build long-term customer loyalty. Let’s dive in.

Male/Female/Unisex

While most headwear styles are unisex, some are better suited for specific head sizes. Structured, high-profile hats provide an excellent fit for larger heads, while unstructured and mid-to-low-profile options offer versatility for both large and small head sizes. Small and women’s-fit styles provide the best comfort and proportion for those with smaller head sizes.

Infinity Her Collection
The baseball cap was developed originally for men, but INFINITY Her has perfected it for women. Each cap in the INFINITY Her line is engineered just for women and includes a patented Evolve concealable ponytail opening; a patented Elude makeup-resistant, wicking and breathable sweatband; a smaller, lightweight visor; the perfect size for a woman’s head; and easy, snag-free closures.
Photo courtesy of Infinity Her

Flexfit Delta Snapback with Perforation 180AP
The Flexfit Delta Snapback takes innovation further with laser-cut perforations for maximum breathability and a snapback closure for a customizable fit. Designed for sleek style and performance comfort, it features a three-layer sweatband that manages sweat while providing stain protection with Stain-Block and ActiveGuard technologies.
Photo courtesy of Flexfit

Imperial 5054T The Wrightson Two-Tone – Performance Rope Cap
The Imperial five-panel look that started it all, made with 100-percent recycled polyester performance fabric and moisture-wicking technologies and an anti-microbial sweatband, is perfect for those hot days on the course.
Photo courtesy of Sportsman Cap & Bag

Performance (Athletic & Outdoors)

Performance headwear comes in various shapes, sizes and materials, varying by brand and style. Key features that define “performance” hats include moisture-wicking sweatbands, lightweight polyester fabrics and UPF sun protection. While not all performance styles include every feature, these are essential factors to consider when exploring performance options.

Dri Duck Truman Hat 3205
The 3205 is one of many outdoors-inspired styles from Dri Duck. It features the perfect blend of durability and performance due to its heavy enzyme wash and no sweat moisture-wicking sweatband—a must-have for the outdoors.
Photo courtesy of Sportsman Cap & Bag

Legacy: CUT Above
The Legacy Cut Above lives up to its namesake, crafted with recycled polyester, moisture-wicking technologies and a laser cut/perforated mesh back. This style is perfect for on the course, on the water, and everywhere in between. The five-panel design makes this hat a decorator’s dream, with a wide open space on the front panel for easy decoration with patches, embroidery, screen printing or heat transfer.
Photo courtesy of Sportsman Cap & Bag

THE GAME GB400 Ultralight Boonie
The GAME Ultralight Boonie is made of 100-percent Ultralight polyester with an unstructured 3.5-inch crown. It features a performance sweatband, UPF Ultra-violet protection and a toggle adjuster on self-fabric chin strap making it the ideal hat for a day on the water. It is available in 19 colors for endless customization options.
Photo courtesy of Sportsman Cap & Bag

BEST BLANKS FOR DECORATION

Decoration is paramount when recommending headwear styles, as some constructions are easier to customize than others. Five-panel hats are a top choice for hassle-free decoration, offering a wide, unobstructed front panel that accommodates various design methods without interference from a center seam.

Imperial The Dyno S1505
Part of the Lab Series by Imperial, The Dyno is an experimental new collection crafted with meticulous attention to detail, offering a range of unique trims, high-quality fabrics and innovative features that seamlessly merge style, comfort and functionality.
Photo courtesy of Sportsman Cap & Bag

Otto Cap Seamless Mesh Back Trucker 1120-1
While still a six-panel, the Otto Cap Seamless Mesh Back Trucker 1120-1 front center seam is hidden on the face of the cap and only visible from the inside. This makes it a decorator’s favorite as it has a bigger, smoother surface for multiple decorating methods.
Photo courtesy of OTTO Cap

Flexfit 110 Mesh Cap
Flexfit 110 Mesh Cap combines Flexfit Tech with an adjustable snapback for a personalized fit. Designed for greater customization and superior comfort, it accommodates a wider range of sizes. Its structured hard buckram, silver undervisor and eight-row stitched visor ensure style and durability, while the breathable mesh back enhances all-day comfort.
Photo courtesy of Flexfit

Fashion

Fashion-forward styles are key when working with customers seeking something high-end and unique. Options like knits, patterned designs and streetwear styles offer a more elevated, stylish look—perfect for those wanting a trendier, dressed-up aesthetic.

Legacy: OFA Old Favorite Trucker
The best-selling OFA (Old Favorite Trucker) cap features an unstructured crown, a fully curved visor and an open-back snap closure. Designed and tailored with a classic fit. This style is perfect for men, women and children due to the unstructured construction, youth sizing,
and wide variety of color options.
Photo courtesy of Sportsman Cap & Bag

Infinity Her Maya
Maya is an all-new trendy five-panel with rope design. Small fit, low profile featuring a concealed ponytail opening and makeup-resistant sweatband. The five-panel design makes this hat a decorator’s dream, with wide open space for easy decoration.
Photos courtesy of Sportsman Cap & Bag

KNITS

Knits are a winter essential, offering warmth, versatility and easy customization with patches, especially. Available in a wide range of materials, sizes and price points, the hats are suitable for various occasions—from ski towns to city streets and everywhere in between.

Atlantis Maple Beanie
The Atlantis Maple Beanie is a knitted beanie in Polylana fiber that makes it warm, comfortable and sustainable. Finished with a fully-fashioned top and patterned with an elegant rib-knitted cuff. Perfect for cold winter days, and small enough to fit easily in a pocket when not in use.
Photo courtesy of Sportsman Cap & Bag

Locale GRNDSR Grand Recycle Beanie
Add flair to any winter look with the Locale Grand Small Gauge pom-pom beanie, a fun and festive accessory. With 10 different stock pattern options, this knit offers a custom feel at wholesale pricing. Locale styles are the perfect accessory for the resort industry, built from a true passion for the outdoors.
Photo courtesy of Sportsman Cap & Bag

New Technology

With technology constantly evolving, staying up to date on the latest innovations can be a powerful selling point. Advancements in materials, such as laser-cut perforated mesh and water-resistant or buoyant fabrics, enhance performance and durability. Meanwhile, construction innovations like built-in ponytail openings and makeup-resistant sweatbands add convenience and comfort. Keeping an eye on these developments ensures you’re always offering the best options.

Infinity Her GABY
Gaby is a true women’s fit performance cap. Made from performance materials with a laser cut/perforated mesh back and moisture-wicking technologies. Small fit, low profile, featuring a concealed ponytail opening and makeup-resistant sweatband, this style is perfect for everyday activewear.
Photos courtesy of Sportsman Cap & Bag

Flexfit NU Adjustable Cap 6110NU
Flexfit NU Adjustable Cap combines the original Flexfit Tech with patent-pending Tri-Layer technology. It features a 50-percent thinner front panel with stitchless seams, providing a smoother embellishment experience. ActiveGuard technology offers enhanced sweat management and stain prevention.
Photo courtesy of Flexfit

SUSTAINABLE

Sustainable headwear has become increasingly popular in recent years, with a growing emphasis on eco-friendly practices. Promoting these styles meets customer demand and supports a more sustainable future—benefiting both businesses and the planet.

Atlantis Rio
The RIO beanie is constructed in a 50-percent recycled polyester and 50-percent acrylic blend with cuff and a narrow rib knit, ensuring style, versatility and a fit suitable for everyone. It also features a QR code for product traceability.
Photo courtesy of Sportsman Cap & Bag

Imperial The Hinsen Mesh Back L338M
The small-fit Performance Ponytail Cap is a classic with a twist. Made of 100-percent recycled polyester, it takes the best-selling small-fit performance, Ponytail Cap, with durable elastic cross bands in the back to comfortably allow any ponytail style to fit through, and adds a stylish mesh back look. Allowing the user to wear it high, low or somewhere in between, the Hinsen Mesh Back is one hat that will never ruin a good hair day.
Photo courtesy of Sportsman Cap & Bag

TRENDS

Trends in headwear are constantly evolving, and staying ahead of the latest styles is always an advantage. Some of the hottest trends right now include two-tone designs featuring a colored brim with a natural, khaki or white crown, laser-cut perforated mesh backs, five-panel hats with rope detailing and rugged outdoor camo looks.

Valucap Five-Panel Two-Tone 8869
This Valucap classic five-panel style has been in the lineup since 1969, with this year’s including eight new, trendy two-tone color options. The natural crown two-tone look is a hit. The five-panel design is perfect for decoration with wide open space for patch application, embroidery, screen printing or heat transfer.
Photo courtesy of Sportsman Cap & Bag

OTTO Cap 31-2 and 31-3
OTTO Cap styles 31-2 and 31-3 are your five-panel, mid-profile caps. A popular trend right now, both feature thick ropes across the front. 31-2 is your traditional superior cotton twill, while 31-3 is the beloved, fashionable corduroy.
Photos courtesy of OTTO Cap

Max Leonard is a Senior Brand Manager at Sportsman Cap & Bag, where he partners with leading headwear brands to develop impactful marketing efforts and enhance brand visibility. Throughout his tenure, he has gained hands-on experience in logistics, merchandising, and product education. Max now plays a key role in strategic marketing initiatives, delivering well-rounded campaigns that drive brand growth and success.

The post All About Hats: Headwear Trends appeared first on Impressions.

Ford, an automotive pioneer, has been committed to sustainable business practices since 1999. In its drive toward a more responsible and inclusive mobility future, Ford has sought to align every aspect of its brand, including merchandising, with its sustainability goals.

In collaboration with cyber-Wear, a German promotional product and corporate fashion company, Ford partnered with Atlantis to convert its headwear line to styles made entirely with low-impact materials. Atlantis took the the challenge head-on.

The project began with Atlantis conducting research into existing styles Ford carried and recreating them with “sustainable soul”, while also maintaining the bold, timeless identity that Ford has embodied for 121 years.

During the design process, Atlantis used preferred materials including Polylana®, recycled cotton, and recycled polyester to lower environmental impact and increase durability. Atlantis paid close attention to every component in designing these products, including using recycled buckram, woven labels made from sustainable yarn, and recycled silicone patches for customization.

These efforts resulted in a collection that blends sustainability with the heritage and quality that defines Ford.

This partnership exemplifies shows how sustainability and style go hand in hand. Atlantis is proud to have contributed to the sustainable merchandising vision Ford envisioned and looks forward to continuing its mission of responsible innovation.

To read the full case study, please click here.

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Each quarter or when supplies are needed, Infinity Her and its parent company, Infinity Product Group, gather a variety of women’s headwear and other women’s clothing items and donate them to Beautiful Lives Thrift Boutique.

Beautiful Lives is a nonprofit organization that currently operates four thrift stores across Northwest Arkansas. Its mission is to give women in need an elevated shopping experience without breaking the bank. Beautiful Lives also gives back to other local and international women-centric organizations worldwide, donating more than $78,000 last year through a portion of the store’s revenue to its partner organizations.

“We appreciate the generous donations from Infinity Her so much,” said Jessica Meyers, the warehouse manager at Beautiful Lives, “I have seen countless women so excited to purchase brand new hats at a thrifted price point.”

This collaboration is part of the commitment Infinity Her holds to supporting women-focused organizations. Infinity Her is proud to support a group that does such important work in its community and across the globe.

For more information,visit Beautiful Lives Thrift Boutique. Infinity Her products are available through Sportsman Cap & Bag distributor locations.

The post Infinity Her Partners with Beautiful Lives Thrift Boutique for Women in Need appeared first on Impressions.

The HTA by Legacy. Photo courtesy of Sportsman Cap & Bag

– Two-tone designs featuring a colored brim with a natural, khaki, or white crown.
– Laser-cut perforated mesh back caps.
– Five-panel hats with rope detailing.

“Legacy leads in retail and brings us the winners, adding four new styles so our distributors can ride the wave while it’s high,” says Dan Saferstein, CEO of Sportsman Cap & Bag. “The HTA, CUT, CADDY, and CHILL from Legacy are all over social media platforms, especially the HTA.”

The natural crown two-tone look of the HTA is making waves on social media. It has been spotted on influencers, celebrities and even sports teams.

The CUT features laser-cut perforated mesh. The lightweight materials enhance performance and durability while remaining comfortable and breathable. The CUT was constructed for the course.

This five-panel rope design of the CADDY and CHILL is perfect for decoration. The front panel has a wide space easy for patch application, large embroidery, screen printing, or heat transfer.

Legacy is available through Sportsman Cap & Bag distributor locations.

The post New Legacy Headwear Styles Now Available appeared first on Impressions.

Kronplatz, renowned for offering one of the widest and most scenic ranges of slopes in the region, is also a leader in sustainable mountain tourism. Guided by a commitment to ecological balance, economic efficiency, and social responsibility, the resort has consistently aligned its operations with principles of environmental stewardship. This shared vision forms the backbone of its partnership with Atlantis.

For the 2025 edition of the World Cup event, the challenge was clear: create a beanie that merges premium design with minimal environmental impact, in line with the responsible approach of that guides this event. Atlantis not only wanted to develop a product that respects the environment, but something that would generate ecological awareness, integrating the principles of sustainability into every phase of the production process.

The new beanies feature a refreshed color palette and are made from low-impact, responsibly sourced materials. Each phase of production—from design to manufacturing—was carefully curated to reduce ecological footprint without compromising quality or comfort.

These beanies are the result of a thoughtful design process focused on promoting more mindful and sustainable production. The outcome is a high-quality product that aligns seamlessly with Kronplatz’s Responsible philosophy. Together, Atlantis and Kronplatz have created something that excels not only in design and functionality but also serves as a symbol of environmental harmony. Through this meaningful collaboration, Atlantis continues to set new standards in sustainability, style, and leadership—delivering a product that brings to life the very vision Kronplatz imagined.

To read the full case study, click here.

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Photo courtesy of Infinity Her

As a part of this campaign, Infinity Her is using its social media accounts to highlight the powerful journeys of several of its female factory partners across the globe to showcase their resilience and contributions to Infinity Product Group (IPG) manufacturing. By sharing their stories, Infinity Her aimed to recognize their impact while raising awareness about the role women play in the product development process. In addition to celebrating its factory partners, each week throughout the rest of March, Infinity Her will highlight inspirational Arkansan women who inspired its cap styles. From Maya Angelou to Gaby Lopez, each story behind the names of the 11 styles at Infinity Her will be told.

To top off the social media campaign, the brand is conducting a giveaway for a chance to win a free 2025 Infinity Her sales kit and a $50 gift card to a women-led distributer or decorator business. To enter, click the Google Form link here.

Infinity Her is not only celebrating the women and distributors who help their business daily, its parent company, Infinity Product Group, is also dedicated to the women who make their team so special. To celebrate, Infinity Product Group hosted a luncheon for its female employees, where each one received an Infinity Her International Women’s Day journal, pens, and purple roses, the official color of International Women’s Day. This initiative reflects the company’s ongoing commitment to supporting women, both in its brand identity and in the workplace.

The post Infinity Her Celebrates Women’s History Month with Global, Social and In-House Celebrations appeared first on Impressions.

Since its launch in 2023 by Infinity Product Group, Infinity Her has set itself apart in the headwear market. CEO Jeremy Laney captured the mission best at the brand’s inception: “Women have been overlooked in headwear, often wearing caps made for men. We feel it’s long past time to give women stylish, comfortable, and quality caps made for them.”

The resounding support from women has made Infinity Her a standout success. Each cap is thoughtfully designed with female-friendly features, including a makeup-
resistant sweatband and a concealed ponytail opening that transitions effortlessly between hairstyles.
While the brand’s innovative designs have taken center stage, the stories behind the style names are equally noteworthy. Infinity Her caps are more than accessories—they’re a tribute to prominent women, particularly those with ties to Arkansas, the brand’s home base.

• MAYA Washed Five-Panel with Rope (new style): Named for the incomparable Maya Angelou, this versatile cap mirrors the poet and activist’s wide-ranging talents. With a stylish rope detail and washed five-panel design, the MAYA is an everyday essential.

• JO Corduroy (new style): This trendy cap, featuring thin wale corduroy and a super-soft mesh back, honors Jo Luck. Luck is president of Heifer Project International, a global nonprofit based in Arkansas that’s dedicated to eradicating poverty and hunger. Like its namesake, the JO blends strength and softness with timeless appeal.

• TESS Washed Mesh Back (new colors): This best-selling cap, named for actress Tess Harper, now comes in four new colorways for 2025: chocolate/fawn, jade/daisy, vanilla/longhorn, and violet/floral. Its washed mesh design is as versatile as Harper’s acclaimed acting.

• HATTIE Pigment Washed Fashion Print: Paying homage to Hattie Caraway, the first woman elected to the U.S. Senate, this unstructured cap features fourteen bold prints. Its design reflects the trailblazing courage of its namesake.

• ROSIE Foam Trucker: Named for Sister Rosetta “Rosie” Tharpe, “The Godmother of Rock n’ Roll,” this foam-front trucker cap features playful undervisor patterns and a high-profile silhouette perfect for customization.

• GABY Perforated Performance: Inspired by LPGA champion Gaby Lopez, this polyester/spandex cap features laser-cut perforations for optimal performance. It’s as precise and high performing as Lopez’s golf game.

• DAISY Denim Mesh Back: This durable cap honors Daisy Bates, civil rights advocate and co- publisher of the Arkansas State Press. Its washed denim front panels and sturdy mesh back pay tribute to Bates’ resilience.

• JOSIE Denim: Named for rancher and adventurer Josie Bassett, who was famously associated with Butch Cassidy’s Wild Bunch, this rugged cap embodies a free spirit. Made from 100% heavy- washed denim, the JOSIE is built for bold adventure.

Ramona Watson, Infinity Product Group V.P. Product Development/Marketing, shared her excitement for the 2025 collection, “Our caps are more than fashion statements—they’re a tribute to remarkable women who paved the way for future generations. Each style tells a story, and we’re honored to celebrate these trailblazers through our designs.”

In addition to these caps, Infinity Her will also debut fresh hues in popular caps like the CASSIE Pigment Washed with Fashion Undervisor and CHARLIE Modern Women’s Trucker.

For more information on these influential Arkansas women, refer to the Arkansas Women’s Hall of Fame.

The post Infinity Her Celebrates Women’s History and Announces New Styles for 2025 appeared first on Impressions.

The Dyno Perforated Lab Series Rope Cap (style S1505) features top-notch tech including a performance merino wool sweatband that absorbs sweat before it starts. Photo courtesy of Imperial

The Collection includes over 85 branded products for 24 different states. Imperial’s Featured Collections consist of branded headwear, apparel and accessories with each collection offering a different theme. The Tailgate Collection is one of nine unique and stylish featured collections on www.imperial1916.com.

Upgrade fan gear and represent your team in any style. Imperial’s exceptional craftsmanship, branded with state logos, patches, and colors, will keep fans looking cool and comfortable both on and off the course.

Blank versions of Imperial headwear styles featured in the Tailgate Collection are carried by Counselor Top 40 firm Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry.

The Tailgate Collection is curated to offer a wide variety of stylish products, including branded tees, crewnecks, Peter Millar USA made belts and of course plenty of headwear.

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Breast cancer remains the most common form of cancer among women, accounting for 1 in 3 new female cancers each year, according to the American Cancer Society (ACS). In 2024 alone, the ACS estimates that 310,720 new cases of invasive breast cancer will be diagnosed. Women continue to bear the overwhelming burden of this disease, constituting 99 percent of cases.

Recognizing the importance of awareness and support, Infinity Her is committed to making an impact in the fight against breast cancer. Throughout October, Infinity Her customers can contribute to the cause by purchasing select best-selling styles in pink hues. Infinity Her will donate 5% of the total profits from these sales to the National Breast Cancer Foundation, aiding breast cancer research and support programs that offer hope to women facing this challenging journey.

The inaugural “Caps for a Cause” initiative, launched in 2023, featuring three of the brand’s most popular women’s caps. With the goal of increasing their charitable contribution, Infinity Her has expanded the promotion in 2024, offering five of its best-selling styles in select pink shades.

The GABY Perforated Performance in Dusty Pink/Floral. Photo courtesy of Infinity Her

Eligible styles include:

• CASSIE Pigment-Washed with Fashion Undervisor (Dusty Pink/Floral and Rose/Polka Dots)

• TESS Washed Mesh Back (Dusty Pink/Floral and Rose/Polka Dots)

• CHARLIE Modern Women’s Trucker (Dusty Rose/White)

• ROSIE Foam Trucker (Dusty Pink/Peachy Pink/Butterfly)

• GABY Perforated Performance (Dusty Pink/Floral)

“Breast cancer awareness is a cause that touches so many people, including members of the Infinity Product Group family, as well as our valued customers,” says Ramona Watson, Infinity Product Group V.P. Product Development/Marketing. “We are excited to expand Caps for a Cause in hopes of increasing the donation amount for 2024, knowing that every purchase can make a difference in the lives of those battling this disease.”

For more information and additional ways to support breast cancer awareness, please visit nationalbreastcancer.org.

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