Both shows are set to highlight cutting-edge trends, techniques, and business strategies in the decorated apparel industry. Organizers are seeking presentations that offer fresh insight, hands-on training, and actionable takeaways for attendees ranging from new entrepreneurs to seasoned print shop owners.

Impressions Long Beach 2026

Widely regarded as the premier event for the apparel decoration community, Impressions Long Beach will return in 2026 with a strong focus on innovation and skill development. The call for speakers encourages proposals on topics such as screen printing, embroidery, heat printing, direct-to-garment (DTG), direct-to-film (DTF), e-commerce, and shop management.

Submit to Long Beach: Impressions Long Beach 2026 Speaker Submission

Impressions Atlantic City 2026

As a key regional expo, Impressions Atlantic City is known for blending hands-on learning with East Coast energy. The 2026 show will once again offer top-tier education for print professionals and small business owners looking to grow their decorated apparel operations.

Submit to Atlantic City: Impressions Atlantic City 2026 Speaker Submission

Interested individuals are encouraged to share unique perspectives, industry expertise, and practical tools that can elevate the skills and business success of the Impressions Expo audience. Speaker submissions are being accepted now through the official Sessionboard portals linked above.

For more information on the Impressions Expo series, visit impressionsexpo.com.

The post Call for Speakers: Impressions Expo 2026 Long Beach & Atlantic City appeared first on Impressions.

The 30-inch BN2-30 offers outstanding print quality and precision contour cutting, making it ideal for the creation of graphics, photos, and text in any desired shape. While it has a small enough footprint for operation in print environments with limited space, the BN2-30 offers the imaging capabilities, integrated cutting functionality, and productivity needed to quickly produce high-quality T-shirt transfer graphics, yard signage, posters, stickers and labels, uniquely shaped displays, and more. The BN2-30 is designed to take full advantage of Roland DG’s high-quality Eco-Sol MAX 2 eco-solvent inks available in CMYK and White.

The BD-12 UV flatbed printer is designed for high-definition direct-to-object printing on a vast array of three-dimensional objects up to A4 size and four inches (102 mm) in height, such as smartphone covers, notepads, sports memorabilia, giftware, fashion accessories, and promotional items. Optional rotary devices are also available that allow users to print easily and effectively on cylindrical objects up to two inches (50 mm) in diameter, such as cosmetics and travel items. The BD-12 benefits from specially formulated EUV5 UV inks in CMYK and White that are compatible with a range of materials, from soft goods like fabric and leather to hard goods such as wood and plastics. Users can also take advantage of EUV5 clear ink to incorporate gloss or matte finishes and eye-catching special effects, including simulated 3D embossing, into their prints. An optional Primer ink is available as well, for better adhesion when printing directly on glass and metal objects.

“The introduction of these two versatile, affordable, and simple-to-use desktop printers expands and strengthens our VersaSTUDIO product lineup,” said Roland DGA’s Product Manager of Digital Print, Daniel Valade. “Whether you’re an entrepreneur, a company owner who wants to improve control and profitability by bringing outsourced production in-house, or an educational supervisor seeking to expose students to the latest STEAM technologies, these printers will increase your creative opportunities and help take your business or program to the next level.”

Both the BN2-30 and BD-12 are equipped with technologically advanced printheads that deliver high-resolution output and offer multiple print modes ideal for different applications, making it easy for anyone to achieve professional-quality results. These machines are also designed for simple operation and optimum convenience. Each device has only a single power button – all other functions are performed with the included Utility software, which features easy-to-understand icons and quick, intuitive access to menu items.

The BN2-30 and BD-12 also come standard with FlexiDESIGNER VersaSTUDIO Edition software that can be used for everything from design creation to printing, as well as VersaWorks 7 – Roland DG’s most advanced, user-friendly RIP software to date. VersaWorks 7, which now supports both Windows and macOS, is packed with powerful tools and features that help maximize print quality, improve efficiency, and increase productivity. With FlexiDESIGNER and VersaWorks 7 included, even those who have never used design and output software before can create the items they desire quickly and easily.

Users also have access to Roland DG Connect, a comprehensive cloud-based platform that enables print professionals to manage their entire print operations with a single app. Roland DG Connect provides you with a detailed understanding of your printers while keeping your devices running at peak performance, reducing downtime, and maximizing efficiency. It also puts everything you need to create, optimize, and grow – from real-time monitoring and business insights to inventory management tools and seamless support – at your fingertips.

The BN2-30 and BD-12 are priced to be affordable for first-time users. Both products are also backed up by comprehensive manufacturer warranties, and optional extended maintenance contracts are available for extra peace of mind.

To learn more about the new VersaSTUDIO BN2-30, visit rolanddga.com/bn2-30. For more information on the new BD-12, visit https://www.rolanddga.com/bd-12.

The post Roland DGA Announces the Launch of Two New VersaSTUDIO Desktop Devices appeared first on Impressions.

The dye-sublimation process has a seamless, soft feel ideal for products like baby blankets. Photo courtesy of Epson

Even as apparel trends evolve, economic conditions fluctuate and new technologies emerge, dye-sublimation continues to prove its reliability in the textile industry.

Over the past few years, we’ve seen interest in DTFilm printing grow, as compact systems offer many advantages for apparel decorators. DTFilm involves printing designs onto a designated film, applying a TPU adhesive DTFilm powder and then transferring thes image using a heat press onto virtually any fabric. Among the advantages of DTFilm over DTG, in which a design is printed directly onto the garment being decorated, is the fact it can be used to decorate a wide range of fabrics and doesn’t require the same pretreatment use with DTG.

While DTG and DTFilm are driving the businesses of smaller apparel decorators—many of which started during the pandemic—in the coming years, as these businesses grown they will undoubtedly look to expand their solution offerings. With this in mind, apparel decorators can easily weave dye-sublimation into their current workflow and reap its benefits, including impressive versatility, expansive color gamut and low maintenance requirements. For many small shops, it can significantly enhance business operations and increase ROI.

Setting Up Shop

Like DTFilm, dye-sublimation printing involves a transfer process; unlike DTFilm, dye-sublimation ink dyes the polyester fibers of the fabric, rather sitting on top. Each design is printed on a transfer paper that is then applied to the fabric through a heat transfer process; this is where the magic of

A reliable heat press, like the Hotronix ProPlace IQ, goes a long way to achieve amazing sublimation results. Photo courtesy of STAHLS’

sublimation begins. The heat and pressure placed on the transfer paper initiates a chemical reaction that turns the ink into gas that dyes the fabric. It is also here where the colors bloom and become more vibrant.

Note: because of the chemical reactions that are integral to this kind of decorating, sublimation can only be used with polyester fabrics or on polyester surfaces. Also, because sublimation dyes become a part of the fabric or surface they’re decorating, and not covering them up, as is the case with, say, DTFilm, it can only be used on white or very light-colored surfaces.

For apparel shops looking to invest in dye-sublimation, there are two critical pieces of hardware—the printer and a compatible heat press. If a business is already offering DTFilm or DTG, they most likely already have at least one compatible heat press. However, if an apparel decorator is interested in a wide-format dye-sublimation printer, a bigger calendar-style heat press is needed for larger applications and bolt fabric orders will be an essential part of the wide-format print process.

For apparel decorators using DTFilm and DTG, dye-sublimation ink follows the same regulations. For example, OEKO-TEX ECO PASSPORT is one testing recognition that is applied to all textile-based inks and certifies inks are not harmful to human health. This is essential when creating apparel, especially for infants and children.

Expanding Apparel Decorator Applications

Dye-sublimation is extremely versatile and can greatly expand an apparel decorator’s business. Unlike DTFilm and DTG, dye-sublimation offers an

Supercharge your business’s productivity with the high-performance SureColor® F9570. Photo courtesy of Epson

expansive realm of printer sizes, ranging from desktop to 76-inches and above. By adding sublimated polyester textile offerings, textile applications expand to include full-size athletic wear, dri-fit apparel, loungewear (such as yoga pants), swimwear and more.

Because the dye-sublimation process is one in which the ink is fused into the fabric, textile output has a seamless, soft feel and primarily maintains its original hand feel. Sublimated fabrics also have a high rub resistance, and the colors will not rub off onto you or another layer of clothing. This is ideal for applications such as dri-fit shirts, exercise towels, yoga wear and blankets that come into direct contact with the body. These applications would not be a good fit for DTFilm, where its surface texture is noticeable.

When looking to invest in a dye-sublimation printer, consider its versatility and ink technology. Dye-sublimation requires exceptional color saturation and high contrast, so it’s ideal to invest in technology that offers a high-density black to ensure output has outstanding tonal transitions and grayscale. In addition, some printers offer spot colors, including fluorescent options, which are ideal for creating on-trend athleisure, safety wear and can produce textiles for new and emerging trends, such as tie-dye and neon clothing.

Pending printer size, dye-sublimation can further expand output opportunities outside of apparel to include soft signage, home décor, personalized gifts, photography applications, promotional items and more. Note this includes items such as plates, mugs and other drinkware.

Fitting into a DTFilm and DTG Workflow

For apparel decorators, dye-sublimation is a valuable addition to their toolkit, offering vibrant, long-lasting prints on polyester and specialty products.

Epson’s new SureColor F9570H offers advanced dye-sublimation transfer printing for sports and other decorated apparel. Photos courtesy of Epson

Adding dye-sublimation to an existing DTFilm workflow allows the apparel decorator a choice of which print method to use based on the incoming order and customer request. For textile orders that require an all-over print, large graphic, soft hand feel, or polyester or dri-fit material, dye-sublimation is a better solution. For low-run, personalized cotton shirts with smaller graphics, or 3D textiles such as hats and shoes, DTFilm is the more ideal and efficient solution.

For apparel decorators currently using DTG or DTFilm, integrating dye-sublimation should be a simple transition since they already have knowledge of apparel decoration, as well as experience using a heat press. This allows them to both fill the gap and expand their product offerings with minimal time and investment. After the initial investment, as the dye-sublimation portion of the business grows, apparel decorators can determine if a larger heat press is needed to meet incoming demand.

Decorators can mix and match technologies to make unique garments. They can use dye-sublimation to create a large, seamless design on a garment and personalize it with unique features added with DTFilm.

Furthermore, adding dye-sublimation allows customers to increase orders. If an apparel decorator has a loyal customer who continuously orders team T-shirts, that customer can now add matching tumblers, sunglasses straps, headbands, lanyards, keychains, practice bags and team banners. This not only increases order size and ROI but also strengthens customer loyalty and retention.

Maximizing ROI and Futureproofing

Integrating dye-sublimation into an existing DTG or DTFilm workflow should be an easy transition with an abundance of benefits for an apparel decorator. With a minimal first investment, apparel decorators can start filling the gap within textile offerings and potentially expand outside of textiles, growing their shop and tapping into new markets from sportswear to promotional products and personalized home textiles and gifts.

Again, in addition to textiles, there are boundless opportunities to sell personalized products and gifts, including custom laptop bags, tote bags, wood décor photo panels, smartwatch bands, and award plaques. Promoting personalized gifts for occasions like Mother’s Day, Father’s Day, Christmas and Hanukkah provide even more opportunities to drive sales and maximize ROI.

Starting small still offers expansive opportunities for an apparel decorator, and as the demand grows, so do the opportunities for larger orders with higher profit margins.

Lily Hunter is a product manager at Epson overseeing the SureColor F-Series and SureColor G-Series printers, a portfolio encompassing over a dozen direct-to-garment, direct-to-film and dye-sublimation printers. With over 25 years in the industry, she is responsible for product development, go-to-market strategies and managing cross-functional teams.

The post Weaving Dye-Sublimation into Apparel Workflows for Success appeared first on Impressions.

Image courtesy of 613

613 Originals DTF Hybrid Heat Transfers 

613 Originals released what it calls its new DTF Hybrid Heat Transfers, a proprietary heat-transfer solution expressly configured for the high-demand apparel and promotional markets. Developed for compatibility with a wide range of materials, including cotton, polyester and various blends, DTF Hybrid Heat Transfers offer professional-grade results that remain vivid and long-lasting, even on complex fabric textures and patterns. The clear transfer film simplifies placement and maximizes accuracy, allowing creators and businesses to achieve precise alignments to limit waste. According to the company, the versatility of the DTF Hybrid Heat Transfers makes them perfect for diverse applications—from fashion to sportswear, promotional products, and beyond. Available in its single image program with multiple sheet sizes, including the largest sheet size available in the market. With a minimum order quantity of 10 pieces, the new product is priced competitively for large and small-scale projects. Customers who would normally opt for DTF will find DTF Digital Hybrid a better option when they need 50 pieces or more.

Image courtesy of Archroma

Archroma Ultra Compact Color Atlas for Apparel

Archroma introduced an innovative portable version of its market-leading Color Atlas by Archroma® color catalogue to help streamline textile and apparel industry workflows with truly convenient color comparison. The Color Atlas by Archroma, Mini Flex and Mini Palette editions are available as convenient libraries of textile color swatches that set a new standard for efficient color selection and comparison while on the go, in the office, factory or in a work-from-home setting. Color comparison is a fundamental part of the work of designers and their textile mill and brand partners. However, achieving the perfect color match or color harmony without convenient access to color library reference books has long been a challenge. Physical color libraries can be bulky and heavy with even compact editions of physical libraries are too big to fit into a backpack or shoulder bag. The new Color Atlas by Archroma® formats give designers a visual companion tool for digital color libraries may not be accurate due to the limitations of the user’s smartphone or tablet display. The Color Atlas by Archroma Mini Flex and Mini Palette editions overcome these challenges. Both formats are user friendly and travel-ready, with no mask required to isolate colors for selection and comparison.

Arcus Printers Direct-to-Film Soft Touch Powder

Arcus Printers released its new Arcus Soft Touch Powder, a high-performance adhesive powder to help create high-quality,

Image courtesy of Arcus

direct-to-film (DTF) prints on a variety of materials. DTF powder is a key component in textile personalization, offering an alternative to traditional screen printing and heat transfer methods.
• Super-Soft Hand Feel: Unlike traditional DTF adhesive powders that can leave a “plastic” feel once the transfer is cured, the new powder offers a soft and natural texture, mimicking the look and feel of screen printing
• Superior Stretchability: Ideal for most materials – including challenging substrates like spandex or nylon
• Low Dust: The carefully selected particle size minimizes dust, providing a cleaner and safer work environment for decorators
• Proprietary Blend: Arcus Printers’ unique formula is designed for superior performance and reliability.
• Safe, Domestic Manufacturing: Arcus Soft Touch powder, manufactured in the U.S., uses OEKO-TEX certified materials.

Image courtesy of Brother

Brother GTX R2R High-Volume DTF Printers

Brother Industrial Products Division (IPD) now offers the GTX R2R printer for creating direct-to-film (DTF) transfers.
It’s a dedicated roll-to-roll DTF solution designed for high-volume printing that allows it to provide maximum productivity with little operator involvement. Offering the ability to do high resolution and fine details, the two industrial printheads have eight ink channels: CMYK in one and four white inks in the other. The industrial maintenance station with wet capping system keeps white ink flowing. The adhesive powder circulation system has a built-in ionizer, and the infrared curing station has a take-up roll device. The maximum roll size is 16 inches (40.6 cm). Using Brother Innobella Textile inks, the GTX R2R offers a wide color gamut and an opaque white. It comes bundled with Digital Factory Apparel Direct to Film Edition software, which includes file prep, color management and automated production tools. The High Speed print mode allows for up to 65 percent faster printing speed over Standard print mode. The GTX R2R is the perfect companion to any DTG shop as it’s ideal for items that are difficult to pretreat and enables business to create large items that will not fit on a platen, according to the company. Multiple designs can be printed on a single sheet for smaller applications such as a pocket design or sleeve, and it’s ideal for polyester, synthetics and other temperature-sensitive fabrics that are not compatible for DTG. Like the DTG units, it comes in two sizes built to fit individual business’s needs. The GTXpro R2R is ideal for small to medium shops, and the GTXPro B R2R is designed for higher volume output using bulk inks.

CICLO Biodegradable Polyester/Nylon Fibers

The fact that plastics are both cheap and eminently corrosion resistant makes them incredibly useful. There is, however, very

Image courtesy of CICLO

much a downside to this usefulness in the way plastics seemingly last forever upon entering the waste stream. The result has been a pollution problem on land and at sea of truly epic proportion. Fortunately, there now appears to be at least the beginning of a solution, something called CICLO, what its creators describes as a technology that is “added to polyester and nylon during the melt extrusion process, creating countless biodegradable spots that are permanently embedded throughout the matrix of the plastic.” The result? In layman’s terms, plastic fibers that biodegrade at roughly the same rate as wool. Imagine the possibilities! Not surprisingly, the decorated-apparel sector, with its increasing interest in sustainability, is already putting the new technology to the test, with such industry leaders as Delta Apparel and Hanes/Champion incorporating it into their product lines. Good for them and good for CICLO! For more information, visit ciclotextiles.com.

Image courtesy of Easiway

Easisolv Screen-Printing Squeegee and Floodbar Wash

Easiway Systems unveiled its latest breakthrough–Easisolv 401N Squeegee and Floodbar Wash. According to the company, the “revolutionary” product sets a new standard in cleaning solutions, featuring a first-of-its-kind formula that does not swell squeegee rubber, ensuring extended equipment life and consistent printing quality. Engineered specifically for automated cleaning equipment, 401N streamlines operations while effectively removing ink from suspension, simplifying cleaning and recirculation processes. Its versatile formula dissolves plastisolv, solvent, and UV inks, adhering to strict quality standards and restricted substances lists, including those of industry giants like Nike, Gildan, and Adidas.

Image courtesy of Epson

Epson SureColor F-Series DTG Printer

Epson debuted the new SureColor F-Series direct-to-garment (DTG) printer. Designed to open new doors for garment decorators, entrepreneurs, artisan businesses, and print service providers, the versatile entry-level SureColor F1070 is purpose-built for a range of DTG and direct-to-film (DTFilm) printing applications. The hybrid printer combines outstanding image quality, easy operation and flexible performance in one space-saving package to allow designers to spend more time creating, according to Epson. Engineered for both DTG and DTFilm printing, the unit features an enclosed design with transparent viewing panels to enhance the printing process, and DTFilm printing capability allows users to go beyond traditional garment printing and transfer personalized designs to a wider variety of materials. It also features a PrecisionCore MicroTFP printhead with Nozzle Verification Technology and next-generation UltraChrome DG2 ink with CMYK+Wh. White ink prints on dark garments for enhanced clarity and photographic print quality, and a cartridge-free ink pack system reduces ink replacement frequency to support productivity.

Image courtesy of Equipment Zone

Equipment Zone New EZ-SHAKE Automatic Powder Shaker

Equipment Zone launched the EZ-SHAKE Automatic Powder Shaker, a new tool to aid in the workflow of creating DTF transfers. The EZ-SHAKE Automatic Powder Shaker is a completely enclosed system and will automate your powder application process, evenly coating your DTF sheets with a simple lever push. At the touch of a button, any excessive powder is neatly and automatically shaken off. The powder sticks solely to the printed sections, with the excess being effortlessly collected for reuse.
DTF EZ-SHAKE main features include:
● Sealed system for mess-free operation
● Accepts film sheet sizes up to 16-inches by 20-inches
● Applies an even distribution of powder
● Powered exhaust with filter
● Interchangeable powder cartridges for quick and clean refills
● Dimensions: 22.7-inches (long) by 24.4-inches (wide) by 33.2-inches (high)
● 120 volt 5 amps
● Weight: 80 Pounds

Gildan/Comfort Colors Pigment Pure Line

Image courtesy of Gildan

There are any number of variables at play when introducing a new apparel line, and with its Pigment Pure initiative, introduced at the 2024 Impressions Expo in Long Beach, California, Gildan’s Comfort Colors brand has truly found a winning combination. Already known for, well, their “comfort” and good looks, the T-shirts and fleeces comprising today’s Comfort Colors line incorporate super soft 100-percent ring-spun U.S. cotton that looks as good as it feels. Beyond that the company’s Pigment Pure process also breaks new ground both aesthetically and environmentally by dyeing the fabrics it employs on a “surface level” thereby 1) creating a palette of “subtle, vintage-looking colors” and “nature-inspired shades” of a type that has long been part of the brand’s DNA and 2) reducing dyeing times by around 40 percent, saving both water and energy. For more information, visit comfortcolors.com/us.

Lawson Screen & Digital Ultimate DTF Printing Solution Bundle

Lawson Screen & Digital’s new cutting-edge Prestige XL2 Pro Direct-to-Film (DTF) Printer Bundle includes the Prestige XL2

Image courtesy of Lawson

Pro DTF Printer and the Miro 24-inch DTF Powder Shaker and Dryer. This innovative combination delivers a game-changing solution for print shops looking to elevate their DTF printing capabilities with unmatched color accuracy, efficiency, and ease of use, according to the company. At the heart of this bundle is the Prestige XL2 Pro DTF Printer, a state-of-the-art 24-inch direct-to-film printer engineered for professionals who demand superior performance. Featuring an advanced 8-color printing system (CMYK + Red, Green, Orange, and Blue), the Prestige XL2 Pro offers an expanded color gamut, producing vibrant, lifelike prints that surpass the capabilities of standard DTF printers. Its generous 24-inch width accommodates large, intricate designs, making it ideal for producing custom apparel, textiles, and other personalized items with precision and clarity.
Paired with the Prestige XL2 Pro, the Miro 24-inch DTF Powder Shaker and Dryer is engineered for maximum efficiency and convenience. This compact yet robust machine ensures a clean, organized workspace with its built-in air purifier, creating a safer working environment. Its precise scale marks allow for fast and accurate film alignment, while the curved heating platen provides clear results. Together, the Prestige XL2 Pro DTF Printer and Miro 24-inch DTF Powder Shaker and Dryer can offer an ideal solution for print shops looking to boost creativity, efficiency, and print quality.

Madeira USA E-Zee Green Backing

Image courtesy of Maderia

Madeira USA’s E-Zee Green Backing, a medium-weight machine-embroidery backing made from 100 percent recycled polyester. Part of company-wide commitment to sustainability that includes, among other products, the company’s Sensa Green eco-friendly machine embroidery thread (made of 100 Lyocell, a fiber of botanic origin produced via a process using a minimum of water), products like E-Zee Green Backing are just what the industry needs to truly clean up its act. According to Madeira USA, “The fashion industry is becoming more environmentally aware and every small change toward sustainability counts.” We couldn’t have said it better ourselves!

Melco SUMMIT Embroidery System

Image courtesy of Melco

With its appropriately named SUMMIT embroidery system, embroidery industry leader Melco is aiming to take its game to a whole new level through a combination of performance and ease-of-use. Capable of sewing up to 1,500 stitches per minutes and equipped with 16 needles, the SUMMIT offers a 10.1-inch HD resolution touch screen, built-in barcode scanner, automatic thread tensioning with Acti-Feed, and an ultra-responsive operating system. The SUMMIT’s easy-to-use touch-screen interface gives you all the information you need at a glance, including automatic maintenance reminders, access to a variety of step-by-step, on-screen guides to ensure your machine is running at its peak, and 30 days of on-screen tracking.
The system’s built-in barcode scanner quickly loads designs and design settings via the Melco’s proprietary OFM file system. The system’s cutting-edge software also allows you to quickly load hoop settings.

Ninja Transfers “Easy Peel” DTF Apparel-Decorating Tech

Image courtesy of Ninja Transfers

Custom direct-to transfer (DTF) manufacturer Ninja Transfers, widely known for its innovative approach to apparel decorating, has announced the launch of what it calls its new Easy Peel Technology. According to Philadelphia, Pennsylvania-based Ninja Transfers, its latest product offering marks the next evolution of DTF transfers, replacing traditional cold peel methods and enhancing hot peel applications to deliver unparalleled efficiency and quality. According to Ninja Transfers, Easy Peel “revolutionizes” the transfer process by allowing users to peel immediately while hot or wait until the design is cool with the ability to pull off the transfer backing slowly at first and then fast to ensure the image is properly adhered to the product.

Roland DGA VersaSTUDIO Desktop BY-20 Direct-to-Film (DTF) Printer

Image courtesy of Roland DGA

The Roland DGA BY-20 desktop DTF system is centered around the BY-20, a water-based printer that uses the DTF transfer method to improve the design and efficiency of apparel goods production. The BY-20 lets you produce customized apparel and accessories quickly with no weeding required. With the BY-20, you can transfer even complex designs onto both light and dark fabrics—not only cotton but also polyester, cotton polyester, denim, nylon and rayon.

STAHLS’ Heat Applied Flexbroidery

Image courtesy of STAHLS’

Heat-press specialist STAHLS’ launched Flexbroidery, a heat-applied product that creates a full-color direct embroidered finish in seconds, no sewing required. Flexbroidery eliminates the complexity of traditional embroidery, featuring fast and easy heat application that streamlines production and boosts output, in the process offering an efficient, versatile, cost-effective alternative to authentic embroidery. Businesses can now deliver detailed, high-end embroidered looks without the stress and limitations of conventional stitching, thereby eliminating the challenges associated with delicate fabrics, difficult placements and digitizing. With Flexbroidery, any heat press operator can achieve a full color embroidered finish without the time, training and skill required for direct embroidery, making it easier for more decorators to meet high-volume demands and quick turnarounds profitably. In addition to heat-applied Flexbroidery transfers for apparel, bags, hats, outerwear and accessories, Flexbroidery with a pressure sensitive adhesive is also available for tumblers, mugs, water bottles and other hard goods.

The post Looking Back: 2024’s Biggest Apparel Decorating Products & Trends appeared first on Impressions.

The Mimaki TS330-3200DS 3.2-meter printer is the best of both worlds for creating high-value textile applications. It doubles as a sublimation unit for printing to transfer paper and as a direct-to-textile unit for printing on polyester fabrics. This 128-inch-wide printer can image transfer media or fabrics at production print speeds of up to 968-square-feet per hour.

The TS330-3200DS printer utilizes a hybrid mechanism to accommodate printing on transfer sublimation paper or on fabric before being transferred for finishing. For transfer sublimation, a platen is installed under the active print area. This platen is easily removed by the user, revealing an ink-receiving spacer for direct-to-fabric printing. This enables the printer to be used for flags and banners that require pass-through, and for transfers to thick and stretchy fabric that are best handled with transfer paper. It can also be used for direct-to-fabric printing on a range of polyester materials including heavy coverage backlit applications.

Based on proven Mimaki 330 printheads and including many Mimaki Core Technologies, the TS330-3200DS printer is an ideal all-in-one unit for creating a range of digital textile applications including backlit fabric displays, SEG frame printing, flags, theatrical backdrops, POP displays, interior décor, and more.

The post Mimaki USA Launches New Production Hybrid Digital Textile Printer appeared first on Impressions.

If you are not familiar with Brazilian Jiu-Jitsu, it is grappling heavy and typically involves a strategy of getting close to an opponent to avoid their strikes and then taking them down to the ground and controlling them using a variety of submission techniques. An experienced Jiu-Jitsu instructor was once talking about becoming skilled at these techniques, and he said, “Stop trying to hurry up when you are doing your practice. Remember: slow is smooth, and smooth is fast.”

“How can slow and smooth be fast? That doesn’t seem to make sense,” I asked, confused.

“When you start out, you will want to try very hard, and this will make your muscles tense from resistance, so you will exhaust quickly,” he said. “Later, when you learn to relax and flow with the movement it will naturally be much faster, but only as fast as it needs to be. Timing and not wasting energy are more important than speed.”

Turns out this saying was adopted from some Navy Seals who were training at the same gym, it being a commonly used term among Seal teams. The fundamentals of this philosophy are also applicable to many of the processes involved in screen printing and apparel decorating in general. There are several ways to think about it, but some of the most relevant pertain to waste and energy conservation. To focus on improving those areas and making them smoother, i.e., reduce resistance or friction, we first deconstruct them and then look at the parts that contribute to the process as a whole. That done, we can reassemble them to achieve better flow and higher productivity.

Less Motion, Greater Efficiency

A basic principle of efficiency is addressing the micro first and then reflecting back on how this affects the overall, larger process. To start out then, what do we mean by waste when it comes to screen printing? That by itself can be a bit of a pandora’s box, because there are lots and lots of potential areas that either produce or contribute to waste in printing. It is therefore useful to categorize them first into process waste, and component or product waste.

Rich Santo of Chicago’s Culture Studio, where doing things right comes first, efficiency second and speed comes as a natural consequence. Photo by Thomas Trimingham

Process waste can include things related to tasks, movements, staging steps and transporting or adjusting processes. If there are excess steps being done to prepare screens, fold and stack shirts, load ink into the screens or even just load each shirt onto a pallet, these all represent waste that can be reduced. Bear in mind that getting rid of the unneeded is often more effective than adding something extra. In some cases, a process can be automated or even eliminated entirely depending on whatever technology you may have in hand.

To pick a specific example, has your shop ever tried to figure out the most efficient way of loading garments to be printed? Most shop owners and operators would say they know what the best process is already. The interesting thing, though, is how much a simple thing like loading shirts can vary from one operator to another. Some printers like the garments to be stacked with the side to be printed facing down. Others prefer them facing up. Still others prefer to have their shirts off to the right or directly behind them.

The point here isn’t to say which group is right, but to look at the results they achieve. If, for example, you measured the method that is consistently less tiring to the loader and has the least tendency to distort the garments being decorated, you will probably have a winner. The technique that ends up being your own “best practice” will also probably require the least steps and the least twisting of the torso or bending at the waist. When you’re decorating hundreds of shirts even these kinds of little extra wasted motions add up.

On a side note: one of the fastest, most efficient T-shirt loaders I have ever seen employed an “under the armpit” style. The garments were stacked behind her on a cart equipped with a foot pedal that would raise the cart incrementally as the shirt stack was reduced. The operator would load by reaching across her body with her left hand and then stretch her right arm out to grab the other seam without turning around. The top garment would then be popped open in one smooth movement over the pallet and gently pulled back at the shoulders and smoothed as needed. She told me the right amount of tack on the pallet was key to doing this well. It was fast, but not rushed, with zero wasted motion or extra steps needed.

Getting Your Ink Right

Another area where manual screen printers, in particular, can improve their processes is in the area of ink. The ink that comes from most suppliers tends to be too thick out of the bucket. This is especially true of white and light-colored inks in which the pigments are heavier. Experimenting with an ink additive when working with your most commonly printed inks can make an enormous difference, especially if you have to consistently do two passes with the squeegee to get the screen to clear out. The best viscosity of ink should clear out of the screen in a single print, unless you are printing with a heavy solid or high opacity.

Another way to ease the arms and wrists of a manual printer is to add some extra EOM (or “emulsion over mesh,” which stands for the thickness of the screen stencil) to your manual screens. Adding just a little extra thickness by doing another coat on an already dried screen, for instance, can often allow you to be able to cover in one print instead of having to print, and then print again. The key is to test to get just the right amount. Not too thick! Experimenting with these kinds of efficiencies in screen making will pay off in saved time and energy.

Again, the goal in addressing process steps is to become more fluid and less wasteful, not just drive yourself and everyone around you crazy criticizing every extra step or movement. If you find something or see something that works better, makes less mistakes and uses less energy, have everyone try it out and see how things go. Leaving everyone to do things their own way may create less waves, but it won’t allow people to learn better habits and improve. There is always a way to encourage improvements using a positive mentality.

Wasted Products and Components

There are a number of ways of producing less waste in screen printing, like using a little more emulsion and a little less tape to seal screens, or optimizing your dip tank or reclaiming process to recirculate chemicals and water as much as possible.

Manual screen printing, in particular, can be hard on the body. Rationalizing your process is therefore good for operators as well as profitability. Photo by photo_gonzo- stock.adobe.com

The results of these refinements can be significant and are certainly worth doing. That said, the most expensive source of product or component waste is misprinted garments. The reason this is the top problem is the fact it is magnified every time you have to re-print something, which in turn requires drawing profits from all your other orders as compensation.

During a recent visit to the rapidly expanding Culture Studio shop in Chicago, Illinois, this idea came up in a discussion with owner Rich Santo. “When we first started out, it was always push, push, push and rushing around,” Rich said. “We had some of our fastest printers going like crazy, but they would also make more mistakes. Now we focus on doing things right, getting a good flow from one step to another, and we have multiple quality control checks on every order. This has made a huge difference.”

According to Rich, “If you push your printer’s too hard about speed, even if they are successful at going fast they will burnout quick. It’s not the best strategy for long term employees.”

As evidence of this approach, whenever we passed an employee hard at work a during a walkthrough that same day there were lots of smiles and waves. There was also a wealth of signage in all areas of the screen prep and production process focusing on efficiency and productivity, not to mention plenty of equipment upgrades.

When I asked how Culture Studio has managed to address its rapid growth so effectively, Rich pointed to the many computer screens that were in evidence. “We heavily invested in our own custom order-tracking software system, so we know where every order is across both locations and the stage it’s in,” he said. The result is a process that emphasizes precision, accuracy and measurement over speed. And though they certainly had speed as well, no one seemed to be stressed about it.

Excellence Through Repetition

A critical step that works in martial arts—and business, as well—is taking the constituent parts making up a process, like shirt loading, and then breaking them down into a series of intentional moves based on what you find are your own best practices and then learning them through repetition. Most screen printers won’t

Even a procedure as seemingly straightforward as loading blank T-shirts can be improved through a combination of study and practice. Photo by guruxOx – stock.adobe.com

have a problem finding a variety of repetitive ways of loading shirts. The key to making improvements is to take the best versions of these different processes and practice them to achieve a method with the smoothest flow. Ask yourself, “Where do I feel resistance? Where could things be done more easily, flowing from one part to another?”

Using this as a guide can not only greatly improve the process itself, but make a huge difference in terms of wear and tear on operators. Pay close attention to what you are doing over the course of your next production run. After 100 shirts, stop and see if you are feeling tight in places or tired overall. This can be a clue as to how to adjust your position or the environment to get whatever friction points may exist out of the way.

A good way to think about training repetition is to visualize each repetition as a step up a ladder toward your goal. As with martial arts, if you try to rush your way through these repetitions, especially in the beginning, you will invariably end up taking steps back down as well. The reason for this is you won’t be learning to do things with a natural smoothness. This in turn will result in your final processes not being as effortless.

To really get a process down, even something as seemingly simple as loading, stacking or folding shirts, can take a while to master at a slower, careful pace. When you feel like it comes naturally without a lot of concentration, you can start to add in a little more speed. The weird thing with learning techniques this way is that often you will achieve very high speeds in the end without pushing things at all, simply because the job is now so much easier.

Reassembling Your Processes

The real power of this approach becomes evident when you put together multiple processes after evaluating and then mastering the best practices for each of them individually. If you have seen a person who has mastered the art of loading and printing manually and then watched a beginner, the difference can be shocking: not only in terms of speed, but in the way the newbie will often finish the order exhausted and with everything around them covered in ink. This is where a good screen-printing trainer would say, “It’s okay, slow it way down and try to smooth out your movements. Watch where you can make each step easier and then get into a rhythm before you try to go faster.” The speed will come as a result of becoming more proficient as the body figures out what to do, not before just by pushing it.

Less waste will come as a natural occurrence of smoother processes in many of screen printing’s other steps as well. Take for example, cleaning out screens after a long print run. This task may not be as glamorous as printing, but doing it thoroughly and efficiently is critical. Something as simple as defining a series of best practices for this necessary task will directly affect the rest of the steps after, it not only for an entire day but the week. If you own or run production at a larger shop, consider the impact a well-trained cleanup crew could have on every station. When someone feels comfortable with the process and can flow through it, not only will there be far less mess, but the results will be big timer saver for everyone involved.

Thomas Trimingham has been helping screen printers for more than 25 years as an industry consultant, artist and high-end separator, and author of over 180 articles. If you have feedback or wish to comment on this article you can reach Thomas at: ttrimingham@yahoo.com.

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This season, fleece isn’t just about staying warm—it’s about making a statement. From elevated everyday wear to innovative fabric blends and sustainable manufacturing, fleece has become a canvas for creativity and functionality. Check out the latest trends and innovations in fleecewear, highlighting how this fabric has transitioned from basic to indispensable in today’s wardrobes.

Elevated, Everyday Comfort

The Future Fleece line is made of 100-percent regenerated yarn. Photo courtesy of Lane Seven Apparel

Consumers this season are embracing classic items that offer both comfort and versatility, without compromising on value. “We’re wearing fleece with everything and anything—it’s a wardrobe essential that feels just as right with a cozy pair of sweats as it does dressed up with a woven shirt underneath for the office,” says Taryn Mejia, senior designer, Russell Athletic, JERZEES and Fruit of the Loom.

“Current office culture and work-from-home lifestyles encourage mixing and matching comfy items like fleece with dressier work staples.”

Indeed, fleece pieces have become staples in our wardrobes, offering wearers the flexibility to dress them up or down. “We’re still seeing a strong demand for sets,” says Milissa Gibson, director of sales, Lane Seven Apparel. “The elevated fleece look is versatile and can be worn under suit jackets, paired with slacks or combined with other athleisure wear for a stylish ensemble.”

Fashion details continue to be strong in the fleecewear category as well. “Heavyweight fleece fabrics are trending, reminiscent of ’90s old school favorites, complete with classic rib-knit panels, solid colors and elevated trim details,” Davis says.

New washes and dye production also continue to enter the space as sustainable manufacturing processes drive market opportunity. “The vintage, worn-in look leads the demand for these specialty washes,” says Christina Marcantelli, business development specialist, S&S Activewear.

Fabric Innovation

In terms of fleece production, manufacturers are focused on creating new fabric blends or performance technologies to enhance the comfort and sustainability of fleecewear for buyers. “We’re seeing an increased demand for more recycled and sustainable manufacturing processes,” says Gibson, who notes that Lane Seven is adding more recycled polyester content to its fleece and expanding its usage of 100-percent sustainable options with regenerated yarn.

The JERZEES ECO Premium Blend Fleece provides more loft for added comfort. Photos courtesy of Jerzees

To enhance the comfort and sustainability of fleecewear, Russell Athletic, JERZEES and Fruit of the Loom are similarly focused on eco-friendly, supersoft blends. The company’s JERZEES ECO Premium Blend Fleece is an excellent example of this—it’s made from a mix of 100-percent recycled polyester and sustainably sourced, USA-grown cotton. “It’s a three-end fleece, which adds durability, loftiness and cozy softness,” Mejia says. “This collection launched last year and features a hood and crew designed for everyday layering.”

As in years past, brands are constantly developing new blended fabrics to improve performance, durability, functionality and sustainability, all while prioritizing comfort. “Softer-hand fabrications are increasingly popular among activewear hoodie and jogger categories,” Marcantelli says. “A person’s activity level can impact the fit preference as well, so we’re seeing a wide range of options from fitted moisture-wicking fabrics to looser, oversized fits in this space trending simultaneously.”

By way of another example, Recover is an eco-friendly brand that produces fully recyclable apparel, including a fleece line, using 100-percent upcycled cotton and recycled PET. Recover’s HyperLocal 360-degree closed-loop production minimizes waste and emissions by keeping all manufacturing within a few miles of local communities in the southeastern United States and Central America. The styles’ unique colors come from upcycled cotton scraps, requiring 99-percent less water than conventional dyed shirts.

American Apparel’s ReFlex fleece launch also joins the sustainability effort trend. This collection of reimagined lightweight, ultra-soft combed ring-spun cotton-recycled poly blends is here to stay with comparable quality at value prices. “These styles have an urban streetwear yet collegiate vibe, hoping to tap into these emerging market trends,” Marcantelli says. The crew neck features a customizable back neck patch, while the hoodie offers a drawcord-free design with a rolled-back dropped shoulder seam, adding a unique twist to these practical staple pieces.

Sustainable Styles

When it comes to trends, paying attention to younger buyers’ eco-friendly concerns is an excellent way of guiding your pitch choices. “Gen Z has demanded the shift into making sustainability and ethical manufacturing the standard rather than the exception,” Gibson says. “Finding ways to improve and reduce the environmental impact is at the top of every manufacturer’s mind.”

Along these same lines, Russell Athletic, JERZEES, and Fruit of the Loom are incorporating sustainability into fleecewear production using recycled materials, eco-friendly processes, and supply-chain transparency. JERZEES ECO Premium Blend Fleece, for example, is a sustainable blend of 100 percent recycled polyester and USA-grown cotton. Each garment saves at least six plastic water bottles.

“Our company is committed to having WRAP-certified facilities and is a member of both the Better Cotton Initiative and the U.S. Cotton Protocol,” Mejia says. Sustainability is integral to our styles, practices, and brands.”

Augusta Sportswear also strongly focuses on using sustainable materials in its products. “Our Eco Revive collection uses recycled materials at a minimum level of 50 percent of the garment,” Davis says.

Color Me Neutral

Switching gears to the color palette side of the equation, wear-with-everything neutrals continue to trend in fleece this upcoming season, giving consumers optimal versatility. “Heather grays in light and dark and white, off-white, and natural bone shades are key, along with outdoor-inspired shades,” Davis says.

The DRI-POWER Fleece is all about performance and durability. Photo courtesy of Russell Athletic

Nature lovers, in particular, will vibe with trending greens and blues. You’ll also see micro trends of sage and olive, which bring a calming feel to the neutral palette, Gibson notes. “Blue is always a must-have color, and in the Russell Athletic DRI-POWER Unisex Hoodie, our new Vintage Blue provides a lifestyle alternative to team-forward royal,” Davis says. “It’s the perfect dusty blue to wear year-round!”

Customers are also looking for classic colors with a twist, so expect sophisticated color updates to popular existing hues. “In the JERZEES ECO Premium Blend Fleece, vintage-inspired Sweet Cream Heather provides a neutral alternative to white, and earthy Putty is a great update to heather gray,” Mejia says.

Similarly, bold color blocking is also on trend, bringing retro vibes. Davis points to Holloway’s All-American pullover as a great example, with bold blocking in key neutral colors.

“Brands continue to follow retail trends,” Marcantelli says, “and seasonal color collections will always create a refreshing look to a popular style and category offering. These classic core, soft utilitarian, neutral tones, like gray and slate blues, earthy tans and browns, soft olives and sages and ivory, pair well with pops of colors in accessories or layering pieces. They also work well in creating monochromatic and contemporary looks.”

Trends in Fit and Styling

“For fleecewear, style and fit preferences have evolved toward unisex and genderless sizing,” Mejia says. “Fleeces that can be sized up or down and feel comfortable for customers are taking center stage.” Davis notes that sustainability factors also support the unisex trend, with suppliers looking to carry fewer SKUs, leading to less dead stock and waste.

The Boxercraft Women’s Cuddle Puff Sleeve is fun and cozy. Photo courtesy of S&S Activewear

The wholesale market is also seeing a higher demand for women’s options and companions. “Buyers want these styles more than ever in the last decade,” Gibson says, “with boxy and relaxed fits leading the way.”

For women’s styles, Marcantelli sees a shift toward more relaxed and modest styles that cater to a wide range of sizes and ages. One evolution is in crop fleeces, which have transitioned to more modest lengths in retro jersey styles and raw-edging details. Boxercraft’s Women’s Angel Fleece Crop Hooded Sweatshirt is an excellent example of this trend.

“Fit extension and expansion are also important for varying body types, and inclusivity is key to the growing fleecewear market,” says Mejia, who notes that recent additions include an XS in the JERZEES ECO Premium Blend Fleece styles.

“Another trend to watch for is the retail-inspired look of tops with balloon sleeves and dropped shoulders,” says Marcantelli, who points to Boxercraft’s popular cuddle fleece collection for the looks. Additionally, unique detailing like more oversized ribbed knit cuffs, waistbands and collars, including drawcord waists, is becoming increasingly popular. “Even unisex styles like the new are embracing this trend with larger ribbed cuffs,” she says.

Fleece styles without drawcords have quickly become a fan favorite this season as well. “The lack of drawcords gives these hoodies a cleaner look and allows the front chest decoration to shine now more than ever,” Marcantelli says. As an example, Independent Trading Co. added a drawcord-free fleece hoodie, the 12.5-ounce Main Street style. “Talk about a head turner — this has all the bells and whistles with its durable dry-hand feel, oversized fit, drop shoulders and relaxed modern appearance without the drawcord,” she says.

Buyers also request classic items that stand the test of time and focus on trans-seasonal lifestyles.

“Zip pullovers are increasingly important, blending the functionality of the athletic zip neck with the easygoing comfort of a sweatshirt,” Davis says. Augusta’s 60/40 Pullover, for example, checks all the comfort boxes at a competitive price point.

At the same time, Holloway’s All-American Pullover offers a triblend fabric with elevated details and a retro-inspired color-blocking style. Russell Athletic’s “workhorse” DRI-POWER fleece top styles in crews, hoodies, full-zip hoodies and quarter-zips are all unisex, come in various colors, and can be worn for multiple occasions.

There are many fashion-forward quarter- and half-zip options to choose from. “Wearers will also appreciate the unique styling of lace-up and corduroy circle zip pullovers from fashion-forward brands like MV Sport and Boxercraft,” Marcantelli says.

Worth the Weight

With the approach of fall, fleece is trending in a range of weights, with heavier fleeces most in demand. “We’re seeing a mix of lightweight, midweight and heavyweight fleece styles,” Mejia says. “All three weights remain popular as consumers look for various styles in their closets.”

The Ladies Three-Season Fleece is crafted from Eco-Revive material. Photo courtesy of Augusta Sportswear

The heavyweight streetwear trend, in particular, is driving the demand for tees and fleece. “The loose-fit, oversized, urban heavyweight vibe is especially trending within the music merch category but also in retail across many categories and genres,” Marcantelli says. Many brands are fulfilling this need with 2024-2025 style offerings.

“Heavyweight fabric has been rising recently, especially with the workwear trend driving that influence and already heavily used by musicians and influencers,” Marcantelli says. This lift in the trend allows these brands to expand their heavyweight lines and add fashion-forward features like thicker ribbed collars and garment or pigment washes to give off that worn-in “favorite” hoodie vibe, Marcantelli says.

From durable, hardworking options like JERZEES Super Sweats NuBlend 9.5-ounce fleece (ideal for warmth in colder months,)to heavyweight streetwear-inspired ’90s looks like the Holloway Classic Heavyweight Fleece, these styles offer a variety of options to suit every need.

That said, lighter and midweight fleeces remain laid-back lifestyle pieces that are perfect transitional options all year round. These options provide transitional comfort year-round from soft and versatile midweights like Augusta’s 60/40 fleece to lightweight value styles like the JERZEES Snow Heather 7.2-ounce French Terry.

Overall, it’ll be essential to offer clients a variety of options. “Everything we’re seeing and hearing from clients is ‘how heavy can you go,’ with 10-ounce and above is the new standard for fleece,” Gibson says. “There’s still that strong demand for mid and light weights for more traditional brands and opportunities.”

DTF, DTG and More on Fleece

Direct-to-film (DTF) transfers and direct-to-garment (DTG) printing are hot decoration choices for fleece this season. “Unlike traditional screen printing, such digital methods don’t require stencil setups,” Mejia says. While DTG is best for natural fabrics such as 100-percent cotton, DTF is strong in all fabrics, including synthetics. Both are affordable and sustainable-leaning as they use water-based inks, especially DTG, which doesn’t require transfer paper.”

“Overall, DTF currently leads the way in decoration methods–giving the flexibility of colors, locations, and ease of application,” Gibson says. Marcantelli points out that DTF, which produces a soft hand design in unlimited colors on the fleece, lets decorators take on low-quantity orders.

In addition, embroidery, chenille, patches and puff prints are trending this season.

“Textured prints and icon patches add value and give fleece items a fun elevated look,” says Marcantelli, who’s seeing designs with varying degrees of minimalism, using small, embroidered decorations on the center chest and the left hip of joggers, all the way to bold repetitive prints on the entire back of a fleece crew or hoodie. “Sometimes these bold prints are coordinated with designs printed down a jogger’s front leg.”

Retro Reimagined

Fleecewear graphics have toned down from previous seasons. “Brands are focused on more simplistic art and type vs. giant graphics of the past,” Mejia says.

Lane Seven’s Urban Collection has a retro throwback. Photo courtesy of Lane Seven Apparel

Logo visibility is still key, just in more understated ways. “Taking inspiration from the ‘low-key luxury’ trend, brands are opting for minimalism over loudness,” Mejia says.

However, the ’90s throwback influence remains in force. “Big, bold graphic all-over prints are back,” Gibson says, as the ’90s print trends roll on, mixed with retro fonts and bold colors on neutral-colored blanks.

Cursive fonts, particularly in embroidery, are still a big trend on the wearer’s left chest. “In tonal and monochromatic colors, this look is stylish and timeless,” Mejia says.

Marcantelli sees delicate and straightforward lines on front chests and large back prints, using the entire space with playful, bold typography and graphics. “Quotes and short messages along the collar, forearm and seams on a raglan shoulder are also in demand,” she says.

The huge comeback last season of vintage sports athletic designs that give off a collegiate feel continues to work for just about any club, school, community, or business with a level of retro sophistication. “Authenticity, inspiration, and expression seem to be leading the design elements for fleece in 2024,” Marcantelli says.

Functional Fashion for Every Wardrobe

Versatile yet essential, fleecewear remains a key component of the modern wardrobe capsule. Fleece’s layering versatility makes it a standout choice for consumers seeking functional yet stylish pieces.

“Continuing the trend of elevated leisure, bold color choices and textures are making statements across various markets,” Marcantelli says. “Decorators are exploring new design possibilities, tailoring their choices to the specific statements clients want to make.”

Nicole Rollender is an award-winning writer and heads up copywriting and content-creation firm STRANDWritingServices.com. For more information or to comment on this article, email Nicole at nicolerollender@strandwritingservices.com.

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Closing its second quarter for 2024, the brand is celebrating the award of eight franchises, systemwide sales growth, the launch of its new promotional products line, and a renewed emphasis on promoting online stores.

“We have signed agreements for stores in Albuquerque, New Mexico; Township of Washington, New Jersey; Fayetteville and Cumming, Georgia; Fort Worth, Texas; Chattanooga and Green Hills, Tennessee; and most recently, Stockton, California,” says David Braun, Big Frog chief development officer. “We’re excited to see progress throughout the system, and some of these franchisees’ stories are quite compelling.”

Billy Snyder, the new franchisee for the Cumming store, originally started with the brand as a graphic designer. After working his way up to store manager over the course of 12 years, he bought the business. Now, as an owner-operator, Snyder will support his own community through his purpose-driven business.

In addition to franchise footprint growth, Big Frog has continued to expand its product offerings, positioning franchisees to capture an even larger market share. Earlier this year, the brand launched a promotional products line with customizable items like pens, mugs, high-end insulated cups, and tech items, such as earbuds and mobile phone chargers.

The upcoming back-to-school and fall fundraising season is a prime time for Big Frog to place renewed emphasis on the ability of its franchisees to offer online stores to individual consumers, nonprofits, and business clients. Franchise owners partner with their clients to create a unique online store with the organization’s choice of products. Businesses can efficiently sell corporate apparel and swag to their employees and clients, and schools and nonprofits can easily run T-shirt fundraisers benefiting school programs and other worthwhile causes.

“This plays into one of the very fulfilling aspects of Big Frog—giving back,” says Tina Bacon-DeFrece, Ph.D., Big Frog co-founder, president, and CEO. “It’s part of the community outreach that we do. We’ve given franchisees a quick and easy way to set up and maintain the online stores, which is a value-added service for their customers.”

Big Frog’s commitment to ongoing innovation and continuous adaptation places it—and its franchisees—in a favorable position within the already-booming garment industry. Expected to increase to $2 trillion by 2027, the global apparel market is steadily growing and welcoming entrepreneurs who offer in-demand services like the ones at Big Frog. Each independently owned and operated franchise specializes in direct-to-garment (DTG) printing—which is cleaner and greener than other decorating methods—and direct-to-film (DTF) printing, which allows for more vibrant, detailed designs. In addition, Big Frog franchises offer free design help, with no art or setup fees, no minimum orders, and fast turnaround on orders.

“Looking toward the second half of the year, we’re excited to continue growing with the right franchise partners to make ‘un-frog-ettable’ custom apparel even more accessible,” Braun says. “Currently, we have 99.9% market availability in the U.S. and Canada, with an immediate focus on developing the brand in Orlando, Fort Myers and Tampa Bay, Florida; Houston, Texas; Charlotte, North Carolina; and Las Vegas, Nevada.”

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