American Print & Supply has launched an all-new system it’s calling “The Kraken,” its most advanced direct-to-film (DTF) printer to date. Designed for decorators and apparel producers ready to scale without compromising quality, The Kraken features an impressive eight Epson I3200 print heads, extended color capabilities and blazing-fast output, “All delivered in a turnkey, white glove package that is standard of the hands-on service APAS customers have come to expect.”

Built for serious volume and next-level precision, The Kraken prints at over 650 square feet per hour with a dual rail magnetic drive system, eliminating belt drag and boosting speed and stability. With a 32-inch print width, it’s compatible with larger roll media and ideal for high-capacity workflows.

Smarter, Cleaner, Better DTF Printing

“We wanted to build something that wasn’t just faster. It had to be smarter, cleaner, and ready to address the needs of the growing DTF market,” said Rob Super, president and founder at American Print & Supply. “The Kraken is built to grow with your business and dominate the most demanding production environments.”

Other features include:

• Support for up to 13 color combinations, including CMYK + RGBO, SuperBlue+, and dual white channels
• Extended Smart Duster with a dual oven design to match speed with consistent curing
• Complete turnkey setup including RIP software, startup supplies, OnSite installation, and training
• Custom color configuration tailored to each buyer’s production goals

According to American Print & Supply the printer ships with everything needed to hit the ground running, including a pre-configured laptop, RIP software (Digital Factory V11 with optional NeoStampa), a 32-inch-by-656-foot roll of premium DTF film, full ink set based on the customer’s needs, cleaning solution and premium powder.

For pricing, product demos, or to schedule a call with a sales specialist, visit americanprintandsupply.com.

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Philadelphia, Pennsylvania-based Ninja Transfers, a leader in the custom DTF (direct-to-film) heat transfer industry, has announced the launch of a new service it’s calling, Ninja Print on Demand, a powerful new solution designed to help creators, entrepreneurs and companies of all kinds design, sell and fulfill custom apparel—all without upfront costs or inventory management.

According to Ninja Transfers, with Ninja Print on Demand, “Users can upload their designs, select from a wide range of premium apparel and hardgoods, and have orders automatically printed and blind shipped directly to their customers across the country. The entire process is handled in-house, ensuring professional-grade quality and fast turnaround times.”

Shopify App Complements POD Service’s Efficiencies

In conjunction with its new POD initiative, Ninja Transfers has also launched a free Shopify app, allowing custom apparel decorators to quickly and easily integrate their storefront, start selling and begin generating profits—all without ever touching a product.

“Ninja Print on Demand is the next evolution in our mission to support creators,” said Victor Ilisco, director of business development at Ninja Transfers. “We’ve combined our industry-leading DTF technology with a user-friendly platform that removes the barriers to launching or growing an apparel business or brand.”

To learn more or get started with Ninja Transfers’ new POD option, go to ninjaprintondemand.com. For more on Ninja Transfers and its entire line of products and services, including heat-applied patches, custom DTF transfers, Easy Peel technology, blank apparel and Ninja Printhouse, the company’s custom apparel and promotional products blind-shipping division, visit ninjatransfers.com.

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But what makes DTF such a game-changer? They work on almost everything. The days of figuring out which transfer to use for each order is gone. DTF is the silver bullet of transfers solving all of your design, material, color, and location considerations per job.

Where traditional methods fall short — like DTG struggling with synthetic materials or bright colors where it leaves stains. Or sublimation requiring 100% white or light colored polyester — DTF outshines both options. It works effortlessly on light and dark garments, smooth or textured surfaces even Pique polos and across seams like on 6 panel hats or side seams of t-shirts.

It’s no wonder why DTG machine sales are the business equivalent of an overpriced truck going 150 mph crashing into a brick wall as of 2023 sales. DTF is the future and DTF transfers are the quickest way to test it, learn it, and scale it. From there you can always think about getting your own DTF Machine, but pricing has gotten so efficient, you won’t have to.

Ninja Transfers brings all the power of DTF directly to your business with a fast, reliable, and affordable service that’s built for decorators and creators of all sizes. Whether you’re running a bustling print shop or just starting your brand, Ninja Transfers gives you access to professional-quality DTF transfers without needing to invest in expensive equipment. Simply upload your design, receive your transfers as quick as NEXT DAY, and press them on — it’s that easy.

Durability is another standout benefit. Ninja Transfers’ heat transfers are made to last, resisting cracking, peeling, and fading wash after wash — even on stretchy or performance fabrics. You get that “like-new” look for the long haul — 60 to 100 washes.

What really sets Ninja Transfers apart is the convenience and support. Their user-friendly ordering process, no minimums, free shipping, AI Tools, quick turnaround times, and expert customer service make it easy to bring your ideas to life — no stress, no guesswork.

For anyone in the custom merch game, DTF is THE choice — and Ninja Transfers is your go-to partner. With top-tier print quality, fabric versatility, and unbeatable ease of use, it’s the ultimate way to level up your apparel game.

For more information on DTF visit our website NinjaTransfers.com

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There’s something special about pulling on a jersey with your name and number for the first time. Whether it’s a young athlete getting their first team uniform, a company softball team suiting up for some friendly competition or a pro athlete stepping onto the field, those numbers and letters create a sense of identity and belonging.

Heat printing has revolutionized the way teams big and small get personalized uniforms quickly and affordably. From classic block numbers to modern metallic, reflective or multi-color designs, today’s technology makes anything possible. The same techniques that bring instant customization to stadiums and high-profile events, like the NFL Draft, are also helping local sporting goods stores and print shops fulfill orders with ease.

So, how do the pros do it? What are the best methods and materials for different fabrics and team styles? Whether you’re gearing up for a championship season or outfitting a weekend league, here’s a behind-the-scenes look at the latest trends and tools in team jersey printing.

Heat Transfers: A Winning Strategy for Team Jerseys

Screen printing has long been the go-to method for decorating team jerseys, especially for bulk orders where the same logo is printed over and over. It’s efficient, cost-effective and delivers durable results that stand up to the wear and tear of a season. However, when it comes to individual personalization—adding player names and numbers—heat transfers are the industry standard. Whether it’s a little league team, a local rec squad or a pro-level event, heat printing offers the flexibility to customize each jersey on demand.

In fact, when it comes to this kind of customization, one of the biggest challenges in uniform printing isn’t the application—it’s the design process. Creating artwork, inputting player names and numbers and ensuring accuracy can be tedious and time-consuming. You may therefore want to consider using an online designer, such as the STAHLS’ Team Builder platform (part of the STAHLS’ family of companies, including STAHLS’ Transfer Express) to streamline the process.

The key to an online design platform, like STAHLS’ Team Builder, is the fact it allows you to upload a team roster and instantly generate ready-to-print designs for each jersey. This is true whether you’re ordering DTF transfers or screen-printed transfers. No more typing in names one at a time or having to worry about misprints; an online design platform Team Builder automates the process, ensuring consistency and efficiency.

With the right software, you can personalize jerseys in just a few clicks. The software allows you to input a roster and apply personalized text across all jerseys instantly. Additionally, you can see live mockups and pricing, which means you get to see your designs in real time and obtain accurate quotes before ordering.

If you have custom logos, you can also upload them and incorporate any team branding you’d like for a polished, professional look.

So far, so good. Bear in mind, though, that in addition to having to decide whether to go with an online designer and service provider or not, you also need to select a decorating method. Among the more well-established options out there are direct-to-film (DTF), screen-printing and hybrid transfers, with pricing varying by transfer. Beyond that, another couple of options to consider include pre-cut and pre-spaced numbers.

Pre-spaced numbers and names make the heat-pressing process that much easier and faster. Photo courtesy of STAHLS’

Traditionally, pre-cut numbers and letters, also known as die-cut numbers, have allowed for effective on-demand personalization. Granted, having to manually align each individual character can be time-consuming. Nonetheless, pre-cut numbers, such as STAHLS’ Thermo-FILM numbers, have long been the fastest, easiest and most cost-effective way to add numbers to jerseys. Specifically, with a heat press, it’s possible to print as many as 15 numbered team uniforms in 30 minutes or less. Pre-cuts are available in multiple styles, sizes and colors, including two-color options, offering a word of possibilities.

Making things even easier are Pre-Spaced Numbers and Pre-Spaced Text, which arrive on a single carrier sheet, eliminating alignment issues and reducing application time. While slightly more expensive, they save labor costs in the long run. If you want to save even more money and bring it all in house, you can always cut your names and numbers yourself using a vinyl cutter and any number of different CAD-CUT materials as well.

Heat transfer vinyl (HTV) is another popular method for customizing small batches of uniforms, especially when dealing with one-off orders or teams with frequently changing rosters. It is especially effective for stretchable, moisture-wicking sportswear, as newer vinyl formulations provide flexibility and durability.

It’s for this reason that many professional and college teams, not to mention large leagues, will have a cutter and a heat press in their locker rooms to make sure they always have the right jersey for a player who needs to take the field. Note: decorators typically apply heat-pressed numbers separately when using sublimation for team jerseys.

Emerging Trends in Team Uniform Printing

As team sports gear evolves, decorators must stay ahead of emerging trends. Here are some of the top innovations shaping uniform customization in 2025:

1) Performance-Driven Materials

Athletes expect uniforms that enhance performance through lightweight, breathable, moisture-wicking fabrics. However, traditional printing methods, like screen printing, can sometimes interfere with breathability. Recommended printing solutions include:

• Stretchable heat transfer vinyl for maximum flexibility
• DTF transfers that bond well with polyester without restricting movement
• Silicone heat transfers to prevent dye migration on synthetic fabrics

2) Hybrid Decoration Techniques

Many decorators are now layering multiple heat-applied techniques to create more dynamic and premium designs. Popular hybrid approaches include:

• Dimensional transfers: Raised silicone or soft foam transfers add a tactile effect.
• Overlaying transfers: Combining full-color transfers with heat transfer vinyl for depth and texture.
• Patches & emblems: Adding embroidered or silicone patches for a high-end look

3) On-Demand Customization & Digital Ordering

Speed is key in today’s market. Many decorators are using online design tools to streamline the uniform ordering process. Some design platforms allow customers to enter team rosters, select fonts and colors, and preview designs before placing orders. Essential tools for on-demand printing include:

• Online team building design software to help generate mockups
• Pre-stocked blank uniforms to ensure rapid turnarounds
• Auto-open heat presses to facilitate faster production times

Winning Business in Team Sports Printing

Expanding into the team uniform market requires a strategic approach. With this in mind, here are some steps to help you establish a successful operation:

1. Invest in the right equipment: Whether you’re using a screen-printing press, a heat press, or a DTF printer, having the right equipment ensures efficiency and quality.
2. Offer personalization services: Providing heat-applied names and numbers is essential for attracting team orders.
3. Stay up to date with trends: As sportswear fabrics evolve, choose decoration techniques that maintain breathability, stretch and durability.
4. Simplify ordering for customers: Offering an online design and ordering tool can make the process seamless for coaches, league organizers and team managers.
5. Optimize your workflow: Using pre-spaced numbers and letters, along with an efficient heat press setup, can significantly cut down production time.

The Right Decoration Method for Every Job

The team uniform market offers a wealth of opportunities for decorators, but success depends on selecting the right printing method. Remember, you will probably have to use a combination of different methods depending on the sport, the type of jersey and the desired finished look.

By combining heat-printing methods strategically, decorators can create professional, durable and visually appealing team uniforms while maximizing efficiency.

Karin Bellinghausen is vice-president of communications for GroupeSTAHL, parent company for acclaimed heat-press manufacturer STAHLS’ Hotronix and custom DTF and heat-transfer materials supplier STAHLS’ Transfer Express. In addition to its online design software, the company also result debuted the comprehensive e-commerce and online business service, STAHLS’ Fulfill Engine.

The post Winning Techniques for Decorating and Numbering Team Sports Uniforms appeared first on Impressions.

According to GroupeSTAHL, the acquisition marks a bold step forward in terms of the company’s long-term vision of growing with intention, investing in innovation and expanding its customer-first model at a time when others in the industry are pulling back.” By adding TKO to such brands as STAHLS’ Transfer Express, Hotronix and STAHLS’ Fulfill Engine, GroupeSTAHL significantly strengthens its operational reach, product diversity, and production agility across North America, the company said.

GroupeSTAHL/TKO Sales Described as ‘Perfect Fit’

“TKO is a perfect fit,” GroupeSTAHL CEO Carleen Gray said. “Their strategic geographic locations, unique heat transfer technologies, and entrepreneurial culture complement and amplify everything we stand for. We’re not just adding capacity—we’re adding capability, chemistry expertise, innovation, and above all, a shared passion for helping customers succeed.”

Founded by Christian Zarate, TKO Sales quickly built a reputation for agility, quality and customer devotion, hallmarks that GroupeSTAHL’s says mirrors its own approach to business. Zarate will remain on board as president of TKO Sales, continuing to lead the company with the same energy and integrity that made it a standout player in the market.

Increased Heat Transfer Production Capabilities

“I started TKO in the middle of COVID with a dream, a plan and a lot of faith,” said Zarate. “My goal was to build a company that puts the customer first and delivers superior heat transfer solutions, day in and day out. Joining the GroupeSTAHL family is like coming home. I’ve always admired Ted Stahl and what he’s built—being part of this next chapter is a true honor.”

With over 100,000 sq. ft. of manufacturing capacity between its East and West Coast locations, TKO brings not only scale, but new formats, formulas, and talent into the GroupeSTAHL ecosystem.

“This isn’t just an acquisition—it’s an evolution,” Gray said. “Together with Christian and his team, we’re doubling down on our commitment to bring best-in-class solutions to the heat printing community—faster, smarter, and more flexibly than ever before. We’re not here to follow the market. We’re here to lead it.”

For more on GroupeSTAHL and its complete line of products and services, click here.

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The dye-sublimation process has a seamless, soft feel ideal for products like baby blankets. Photo courtesy of Epson

Even as apparel trends evolve, economic conditions fluctuate and new technologies emerge, dye-sublimation continues to prove its reliability in the textile industry.

Over the past few years, we’ve seen interest in DTFilm printing grow, as compact systems offer many advantages for apparel decorators. DTFilm involves printing designs onto a designated film, applying a TPU adhesive DTFilm powder and then transferring thes image using a heat press onto virtually any fabric. Among the advantages of DTFilm over DTG, in which a design is printed directly onto the garment being decorated, is the fact it can be used to decorate a wide range of fabrics and doesn’t require the same pretreatment use with DTG.

While DTG and DTFilm are driving the businesses of smaller apparel decorators—many of which started during the pandemic—in the coming years, as these businesses grown they will undoubtedly look to expand their solution offerings. With this in mind, apparel decorators can easily weave dye-sublimation into their current workflow and reap its benefits, including impressive versatility, expansive color gamut and low maintenance requirements. For many small shops, it can significantly enhance business operations and increase ROI.

Setting Up Shop

Like DTFilm, dye-sublimation printing involves a transfer process; unlike DTFilm, dye-sublimation ink dyes the polyester fibers of the fabric, rather sitting on top. Each design is printed on a transfer paper that is then applied to the fabric through a heat transfer process; this is where the magic of

A reliable heat press, like the Hotronix ProPlace IQ, goes a long way to achieve amazing sublimation results. Photo courtesy of STAHLS’

sublimation begins. The heat and pressure placed on the transfer paper initiates a chemical reaction that turns the ink into gas that dyes the fabric. It is also here where the colors bloom and become more vibrant.

Note: because of the chemical reactions that are integral to this kind of decorating, sublimation can only be used with polyester fabrics or on polyester surfaces. Also, because sublimation dyes become a part of the fabric or surface they’re decorating, and not covering them up, as is the case with, say, DTFilm, it can only be used on white or very light-colored surfaces.

For apparel shops looking to invest in dye-sublimation, there are two critical pieces of hardware—the printer and a compatible heat press. If a business is already offering DTFilm or DTG, they most likely already have at least one compatible heat press. However, if an apparel decorator is interested in a wide-format dye-sublimation printer, a bigger calendar-style heat press is needed for larger applications and bolt fabric orders will be an essential part of the wide-format print process.

For apparel decorators using DTFilm and DTG, dye-sublimation ink follows the same regulations. For example, OEKO-TEX ECO PASSPORT is one testing recognition that is applied to all textile-based inks and certifies inks are not harmful to human health. This is essential when creating apparel, especially for infants and children.

Expanding Apparel Decorator Applications

Dye-sublimation is extremely versatile and can greatly expand an apparel decorator’s business. Unlike DTFilm and DTG, dye-sublimation offers an

Supercharge your business’s productivity with the high-performance SureColor® F9570. Photo courtesy of Epson

expansive realm of printer sizes, ranging from desktop to 76-inches and above. By adding sublimated polyester textile offerings, textile applications expand to include full-size athletic wear, dri-fit apparel, loungewear (such as yoga pants), swimwear and more.

Because the dye-sublimation process is one in which the ink is fused into the fabric, textile output has a seamless, soft feel and primarily maintains its original hand feel. Sublimated fabrics also have a high rub resistance, and the colors will not rub off onto you or another layer of clothing. This is ideal for applications such as dri-fit shirts, exercise towels, yoga wear and blankets that come into direct contact with the body. These applications would not be a good fit for DTFilm, where its surface texture is noticeable.

When looking to invest in a dye-sublimation printer, consider its versatility and ink technology. Dye-sublimation requires exceptional color saturation and high contrast, so it’s ideal to invest in technology that offers a high-density black to ensure output has outstanding tonal transitions and grayscale. In addition, some printers offer spot colors, including fluorescent options, which are ideal for creating on-trend athleisure, safety wear and can produce textiles for new and emerging trends, such as tie-dye and neon clothing.

Pending printer size, dye-sublimation can further expand output opportunities outside of apparel to include soft signage, home décor, personalized gifts, photography applications, promotional items and more. Note this includes items such as plates, mugs and other drinkware.

Fitting into a DTFilm and DTG Workflow

For apparel decorators, dye-sublimation is a valuable addition to their toolkit, offering vibrant, long-lasting prints on polyester and specialty products.

Epson’s new SureColor F9570H offers advanced dye-sublimation transfer printing for sports and other decorated apparel. Photos courtesy of Epson

Adding dye-sublimation to an existing DTFilm workflow allows the apparel decorator a choice of which print method to use based on the incoming order and customer request. For textile orders that require an all-over print, large graphic, soft hand feel, or polyester or dri-fit material, dye-sublimation is a better solution. For low-run, personalized cotton shirts with smaller graphics, or 3D textiles such as hats and shoes, DTFilm is the more ideal and efficient solution.

For apparel decorators currently using DTG or DTFilm, integrating dye-sublimation should be a simple transition since they already have knowledge of apparel decoration, as well as experience using a heat press. This allows them to both fill the gap and expand their product offerings with minimal time and investment. After the initial investment, as the dye-sublimation portion of the business grows, apparel decorators can determine if a larger heat press is needed to meet incoming demand.

Decorators can mix and match technologies to make unique garments. They can use dye-sublimation to create a large, seamless design on a garment and personalize it with unique features added with DTFilm.

Furthermore, adding dye-sublimation allows customers to increase orders. If an apparel decorator has a loyal customer who continuously orders team T-shirts, that customer can now add matching tumblers, sunglasses straps, headbands, lanyards, keychains, practice bags and team banners. This not only increases order size and ROI but also strengthens customer loyalty and retention.

Maximizing ROI and Futureproofing

Integrating dye-sublimation into an existing DTG or DTFilm workflow should be an easy transition with an abundance of benefits for an apparel decorator. With a minimal first investment, apparel decorators can start filling the gap within textile offerings and potentially expand outside of textiles, growing their shop and tapping into new markets from sportswear to promotional products and personalized home textiles and gifts.

Again, in addition to textiles, there are boundless opportunities to sell personalized products and gifts, including custom laptop bags, tote bags, wood décor photo panels, smartwatch bands, and award plaques. Promoting personalized gifts for occasions like Mother’s Day, Father’s Day, Christmas and Hanukkah provide even more opportunities to drive sales and maximize ROI.

Starting small still offers expansive opportunities for an apparel decorator, and as the demand grows, so do the opportunities for larger orders with higher profit margins.

Lily Hunter is a product manager at Epson overseeing the SureColor F-Series and SureColor G-Series printers, a portfolio encompassing over a dozen direct-to-garment, direct-to-film and dye-sublimation printers. With over 25 years in the industry, she is responsible for product development, go-to-market strategies and managing cross-functional teams.

The post Weaving Dye-Sublimation into Apparel Workflows for Success appeared first on Impressions.

Impressions Magazine: What do you see as the overall outlook for DTF decorating in the coming years? Do you expect to see continued growth? If so, why?

Ninja Mike: One hundred percent! DTF and UV-DTF transfers have exploded in popularity over the last few years, and they’re only gaining steam. What used to be, “Can I even do this?” is now, “How fast can I get it done?” It’s changed the game for decorators, brands and entrepreneurs alike.

DTF gives you superpowers. You can print on nearly any product, material or color with any design without any headaches. Ten designs on 10 different garment types and colors in various locations? No problem. You’re not wasting time figuring out what’s possible anymore—you’re just saying, yes, and that means faster growth, happier customers and more profit. No longer do you need to run the job and costing by an expert. Anyone can do it, because the answer is basically always, yes. It’s a complete mindset shift for the industry.

Advantages to DTF Custom Decorating

IM: Can you provide us with an overview of some of the advantages of DTF decorating over, say, screen printing? How would you compare the costs of screen-printing apparel to DTF?

NM: What’s exciting is that DTF has come so far most customers can’t tell it apart from screen printing—and often it feels even better, especially on performance fabrics, like nylon or polyester.

Screen printing still makes sense for high-volume shops that are optimized for it, but DTF steps in wherever screen printing slows you down. It also requires a far smaller footprint. No giant auto press. No screen reclaiming. Just a heat press, a table, and you’re in business.

The no-minimums part of the equation is also huge. With DTF, you can gang a ton of designs on one sheet and order exactly what you need. That means no wasted money or inventory. Also—and this is big—full color doesn’t cost more. Whether it’s a five-color logo, single color or a photorealistic design, you’re only paying for space, not complexity.

Decorating hard-to-print items like hats, bags or jackets? DTF crushes screen printing. Why spend time with your most talented printer trying to accomplish a single-color screen print on a tricky item when a brand-new employee trained for 30 minutes in DTF can press a full-color DTF transfer for you flawlessly? The answer is: you shouldn’t. If you are still doing it the hard way, I challenge you to give DTF a try on your hardest-to-print product. You’ll be a believer, instantly. I’ll even guarantee it or your money back on your DTF transfers for that order.

Today’s DTF transfers are good enough they can work just as well or even better than screen printing. Photo courtesy of Ninja Transfers

Sleeve and leg prints are also so easy with DTF. Screen printing on them can be a pain. I know this for a fact having run a screen-printing shop for over 20 years. But with DTF, even multi-color sleeve prints are simple. The more complex the print, the better, because DTF can handle the color and detail with ease without any registration issues.

In terms of cost, if you factor in all the costs, time, risk and space required to run a screen-printing shop—including training printers, prepping orders, ensuring everything is perfect in advance of each print run, then breaking down the screens, and cleaning and reclaiming them—then compare it to DTF, you’d be amazed at the accessibility and ease the latter provides. It is hard to quantify the exact cost difference, but with DTF your costs are well known ahead of time, because you know your cost per transfer. By contrast, with screen printing, your costs can vary greatly as a result of printing problems, having your printers not show up, running low on ink, you name it. Machines can also go down and your shipping costs increase due to production runs taking longer than expected and having to expedite deliveries. This simply won’t happen when DTF decorating, because your timing and the outcomes are so predictable.

When you really break it down—including all the labor, training, screens, risk, rescreens and setup costs that come with screen printing—DTF just makes more sense. It’s faster, easy to learn, more consistent and incredibly scalable. You can quadruple production capacity within the confines of the same space simply by adding more heat presses and tables. It’s that flexible.

Get good at DTF, and your costs will drop fast. Once your team and processes become efficient and you are as confident as we are with DTF, you’ll scale up, and your cost per press will plummet at the same time margins skyrocket.

DTF Custom Apparel and Larger Production Runs

IM: Some say DTF struggles with large production runs. What’s your experience been?

NM: That used to be true, but not anymore. With today’s hot-peel transfers, you don’t have to wait for them to cool—you just press and peel, instantly. A simple heat press gets the job done. As you scale up you can also start investing in dual-platen heat presses, which make it possible to load the next item while the current one is still being pressed. Add a few extra heat presses, and you’ll be cranking out high-volume jobs in no time.

When we started, we saw a lot of one- to 100-piece orders. Now, 500-plus-piece runs are normal. Again, once you dial in your workflow, DTF scales beautifully, way more easily than having to manage an additional screen-printing setup with inks, screens, dryers, reclaim, power washers and so on. Ten heat presses can handle what used to take an entire print shop.

IM: On the custom DTF supplier side of the equation, the industry continues to make great strides in the areas of “feel” and special effects. Can you comment on some of the recent advances being made by both your own company and the industry as a whole?

NM: DTF has gotten way softer, stretchier and more durable. At Ninja Transfers, we’ve tested over 100 combinations of film, ink and TPU powder to get our transfers just right. The result is transfers with a soft matte finish, 60-wash durability when machine drying and over 100 washes line-dried.

The entire industry, Ninja Transfer included, has also begun rolling out a wide range of specialty films, including glitter, glow-in-the-dark, metallic gold and metallic silver. We’ve also added puff transfers to our lineup. These days DTF doesn’t just compete with screen printing, it opens up all kinds of new creative options.

That said it’s important to be aware that not all transfers are created equal. Same goes for custom DTF transfer providers. There are a number of quality custom transfer providers here in the United States—including, of course, Ninja Transfers. However, there are also plenty of no-name outfits out there, whose quality is shoddy to say the least. Bottom line, you get what you pay for. That goes for customer support, quick turnaround times and expedited shipping as well.

Here at Ninja Transfers, we’ve invested over $3 million in building a state-of-the-art facility with precise climate control, top-tier consumables, proprietary software, AI tools and constant testing. Why? Because quality needs consistency. We also test our transfers over 20,000 times a day on real garments across all order types. That kind of real-time feedback gives us a huge edge catching issues before they reach our customers, which in turn ensures your transfers will not have pressing problems. In the event a customer does ever encounter problems or have any questions, we provide 24/7/365 customer service.

In terms of judging the quality of a DTF transfer, the first question you need to ask yourself is, “After it’s washed, does it still look great?” It should. Beyond that, do the transfers peel easily and cleanly every time? You shouldn’t be holding your breath or pulling it at the speed of sound in order to get the design to successfully separate from the transfer. The process should be smooth, satisfying and predictable—hot or cold, fast or slow.

On side note, as with any business, a DTF company’s values and overall business philosophy can also tell you a lot about the products and services it provides, and at Ninja Transfers we always strive to do and be the best we can. As of this summer, for example, our production facility will be 100-percent powered by solar energy. Ninja Transfers’ consumables are also all OEKO Tex Certified, a globally recognized safety standard; the company donates hundreds of thousands of dollars to over 35 not-for-profits, including youth educational programs, the ASPCA and St. Jude Hospital. Ninja Transfers also makes a donation with every order to facilitate carbon-neutral shipping.

IM: Any final thoughts for shops still on the fence about DTF?

NM: If you haven’t tried DTF, now’s the time. I can’t stress enough what a difference it can make. It’s the one solution that works on nearly everything. Once you start, you’ll wish you had sooner. 

For more on Ninja Transfers and its complete line of products and services, including DTF transfers, patches, blank apparel and its Ninja Printhouse blind-shipping subsidiary, go to ninjatransfers.com. To see Impressions’ earlier conversation with Ninja Transfers’ “Ninja Mike,” click here.

The post Q&A: Checking in on the Latest in DTF Apparel Decoration appeared first on Impressions.

Between the threat of rising inflation, uncertain economic forecasts and the increasing effects of the on-again-off-again Trump tariffs, businesses across the decorated-apparel industry find themselves in an uncomfortable position. If you’re a screen printer, embroiderer, heat-press specialist or all of the above, you may already be feeling the pinch of higher costs for blank apparel, embroidery thread, inks and other consumables.

But here’s the good news, though—the custom decorated-apparel industry has proven its resilience in tough times before, and it’s in many ways perfectly positioned for whatever else may come along, in both the near or long-term future. During the pandemic, T-shirt screen printers, direct-to-film (DTF) and direct-to-garment (DTG) decorators pivoted creatively to serve shifting demands. Many businesses not only survived but came out stronger. While the future may posed any number of different challenges, it will also present opportunities for those prepared to adapt, innovate and rethink their operations.

The Impact of Tariffs and Inflation on Custom Decorated Apparel

The Trump-era tariffs on imports, including those impacting everything from textiles to raw materials and some of the industry’s most high-tech decorating equipment (think digital decorating and embroidery, especially), stand to significantly increase costs across the board. Add to this the broader pressures of inflation, and it becomes clear why many businesses are grappling with, or at the very least anticipating rising production expenses.

On top of these challenges, the business community as a whole is contending with the threat of a potential recession—the decorated apparel industry included. Bottom line: no one can predict the exact trajectory of the economy, causing many apparel decorators to feel increasingly uncertain as they face with the prospect of clients large and small possibly reducing spending. Large corporations, for example, a significant revenue stream for many custom T-shirt screen printers and embroiderers, may very well shrink as the business community looks to adapt to difficult times.

Despite these hurdles, though, all is not doom and gloom—because challenges often inspire innovation.

Decorated Apparel and Lessons from Years Past  

The decorated-apparel industry has already proven its ability to adapt. During the pandemic, businesses pivoted to meet changing demands, producing everything from branded face masks to bulk custom Zoom-call-friendly hoodies. The underlying takeaway? Agility is key to survival.

Whether dealing with a pandemic or tariff-related economic uncertainty, innovators in the custom-apparel field have consistently demonstrated resilience. Overcoming challenges has built a more flexible and creative industry primed for navigating this current storm. You can draw inspiration from this success as you strategize for the future.

The Path Forward for Apparel Decorators 

To offset rising costs and prepare for economic uncertainty, here are some concrete steps your business can take:

1) Audit Your Garment Customization Operations

Take a deep, granular look at your current processes and expenses. From energy use to the types of consumables you order, there may be areas ripe for cost optimization:

• Look into energy-efficient equipment upgrades that reduce long-term electricity bills.
• Evaluate your supply chain—could you source blank apparel or consumables in bulk at a discount?
• For example, transitioning to eco-friendly inks not only aligns with sustainability trends but could also cut expenses if sourced strategically.

2) Focus on Innovation, Decorating Tech

When times get tough, bold innovation often leads to breakthroughs. Consider adding new services or enhancing existing ones. For example:

• DTF transfers are fast gaining popularity for their versatility and efficiency in producing smaller-run orders. If your business primarily focuses on screen-printing or embroidery, branching into DTF could expand your service offerings.
• Similarly, specialty embroidery services, like puff embroidery or metallic threads, can help you stand out and command premium pricing.

Investing in innovation not only diversifies your income streams but also positions your business as a leader in the industry.

3) Build Strong Relationships with Suppliers

With costs on the rise, strengthening your relationship with your suppliers could pay dividends. Reach out to negotiate bulk discounts, extended payment terms, or exclusive deals for your business. Many suppliers value long-term partnerships and may offer better terms to help you weather the tough times.

4) Invest in Employee Training and Retention

In good times and bad, your team is the backbone of your business. Investing in training ensures your employees are equipped to handle new technologies or workflows that may boost productivity. Retention is equally important—happy, skilled employees are far more valuable than the costs of hiring and training new staff.

Consider hosting regular skill-development workshops or incentivizing employees with benefits like flexible hours.

5) Use Data to Drive Decisions

Track everything—costs, sales trends, customer preferences—then use this data to make smarter decisions. For example, evaluating sales data might show that custom hoodies are outperforming T-shirts in your region. With that insight, you could pivot to highlight hoodies in your marketing campaigns.

6) Double Down on Community Engagement

Leverage your loyal customer base to drive growth. Whether through social media contests, local partnerships, or special offers for repeat customers, your community can be one of your greatest assets. Highlight their success stories using your services—celebrating their wins is also a soft pitch for your business.

Thriving Through Uncertainty

While economic uncertainty is undeniably challenging, it’s worth remembering that the decorated-apparel industry has always been built on creativity and resilience. Whether you’re a custom embroiderer, heat-press decorator or DTG printer, opportunities abound for those willing to innovate and adapt.

The post Navigating Economic Uncertainty: An Apparel Decorator’s Guide appeared first on Impressions.

Philadelphia, Pennsylvania-based Ninja Transfers, a leading provider of direct-to-film (DTF) transfers for the custom apparel and merch sectors, has announced it will not increase prices on any DTF transfers through the end of 2025. Even as global tariffs continue to affect supply chains, the company says it is choosing to absorb rising costs in order to support its customers and help businesses of all sizes stay competitive.

“Our mission has always been to empower creators, entrepreneurs and businesses by providing top-quality DTF transfers at accessible prices,” said Victor Ilisco, director of business development at Ninja Transfers. “Even as external economic pressures mount, we believe in absorbing these challenges to ensure our customers can continue to thrive without the added burden of increased costs.”​

Price Freeze/Programs Designed to Help Offset Tariff-associated Expenses

In addition to freezing prices, Ninja Transfers has also introduced a number of initiatives intended to further enhance customer value. Among these is a program the company calls its “Cumulative Discounted Pricing model,” which rewards customers with increasing discounts based on their total purchasing volume, making it more affordable for businesses, side hustlers and merch and custom decorated apparel hobbyists to access top-quality DTF transfers at the best price. ​

The company has also introduced something it calls its “Ninja Rewards Program,” a loyalty and rewards program that recognizes and rewards customers with real dollars off their future orders. ​

According to the company, “These initiatives reflect Ninja Transfers’ holistic approach to customer satisfaction, combining affordability with innovation and sustainability.​”

For more on Ninja Transfers and its entire line of products and services, including heat-applied patches, custom DTF transfers, Easy Peel technology, blank apparel and Ninja Printhouse, the company’s custom apparel and promotional products blind-shipping division, visit ninjatransfers.com.

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With more than 25 years of experience in textile printing, garment decoration and international sales, Heuer joins STAHLS’ at a key time in its history as the company continues to focus its efforts on growth outside the United States.

In his new role, Heuer will lead sales efforts across the EMEA region and work closely with Martin Borley, executive managing director for STAHLS’ UK & Europe, and Stephanie Schnur, managing director of STAHLS’ Europe.

STAHLS’ Focusing on Growth outside the United States

“We are delighted to welcome Thomas Heuer to STAHLS’ as our new director of sales for EMEA,” Borley said. “Thomas brings an impressive blend of experience, leadership and industry knowledge that will be crucial in driving our growth across the region. His strategic approach and customer-focused mindset align perfectly with our vision to expand and innovate within the garment decoration industry.”

“Thomas’s track record in building high-performing sales teams and driving innovation makes him the ideal choice to lead our sales strategy in EMEA,” said Carleen Gray, CEO of STAHLS’. “His leadership will help us bring more of our advanced decorating technologies to customers around the world.”

In his role as part of the STAHLS’ team, Heuer will support STAHLS’ sales efforts with  respect to such heat-press custom apparel decorating solutions as UltraColor Pro hybrid transfers, UltraColor MAX DTF transfers, 3D Silicone Heat Transfers and the entire line of Hotronix heat presses.

“I’m honored to join STAHLS’ during such an exciting time,” said Thomas Heuer. “STAHLS’ stands for innovation, quality, and customer-first solutions. I look forward to helping grow our impact and support decorators across the region.”

For more on STAHLs” and the company’s entire line of custom apparel-decorating products and services, click here. For more on the company’s Hotronix custom apparel heat press division, click here. For more on the company’s custom direct-to-film (DTF) and heat-press transfer division, Transfer Express, click here.

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