Ford, an automotive pioneer, has been committed to sustainable business practices since 1999. In its drive toward a more responsible and inclusive mobility future, Ford has sought to align every aspect of its brand, including merchandising, with its sustainability goals.

In collaboration with cyber-Wear, a German promotional product and corporate fashion company, Ford partnered with Atlantis to convert its headwear line to styles made entirely with low-impact materials. Atlantis took the the challenge head-on.

The project began with Atlantis conducting research into existing styles Ford carried and recreating them with “sustainable soul”, while also maintaining the bold, timeless identity that Ford has embodied for 121 years.

During the design process, Atlantis used preferred materials including Polylana®, recycled cotton, and recycled polyester to lower environmental impact and increase durability. Atlantis paid close attention to every component in designing these products, including using recycled buckram, woven labels made from sustainable yarn, and recycled silicone patches for customization.

These efforts resulted in a collection that blends sustainability with the heritage and quality that defines Ford.

This partnership exemplifies shows how sustainability and style go hand in hand. Atlantis is proud to have contributed to the sustainable merchandising vision Ford envisioned and looks forward to continuing its mission of responsible innovation.

To read the full case study, please click here.

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Kronplatz, renowned for offering one of the widest and most scenic ranges of slopes in the region, is also a leader in sustainable mountain tourism. Guided by a commitment to ecological balance, economic efficiency, and social responsibility, the resort has consistently aligned its operations with principles of environmental stewardship. This shared vision forms the backbone of its partnership with Atlantis.

For the 2025 edition of the World Cup event, the challenge was clear: create a beanie that merges premium design with minimal environmental impact, in line with the responsible approach of that guides this event. Atlantis not only wanted to develop a product that respects the environment, but something that would generate ecological awareness, integrating the principles of sustainability into every phase of the production process.

The new beanies feature a refreshed color palette and are made from low-impact, responsibly sourced materials. Each phase of production—from design to manufacturing—was carefully curated to reduce ecological footprint without compromising quality or comfort.

These beanies are the result of a thoughtful design process focused on promoting more mindful and sustainable production. The outcome is a high-quality product that aligns seamlessly with Kronplatz’s Responsible philosophy. Together, Atlantis and Kronplatz have created something that excels not only in design and functionality but also serves as a symbol of environmental harmony. Through this meaningful collaboration, Atlantis continues to set new standards in sustainability, style, and leadership—delivering a product that brings to life the very vision Kronplatz imagined.

To read the full case study, click here.

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This partnership provides Atlantis with the robust framework to consistently improve and innovate its commitment to global environmental stewardship and social responsibility.

bluesign® developed a process in the textile industry, for allowing the lowest possible environmental impact and an increase of resource efficiency, with consideration for worker and consumer safety. It ensures that products are manufactured with minimal environmental impact, safe chemical use, and responsible resource management. By adopting the bluesign SYSTEM, Atlantis is dedicated to:

– Continuously Improving Environmental Performance: Atlantis commits to ongoing enhancements in its processes, ensuring less pollution, reduced resource consumption, and greater overall responsibility.
– Being a Responsibly Acting Party: Atlantis aligns its operations with the highest standards for safety and environmental care to ensure that its processes are responsible and sustainable.
– Focusing on a Responsible Future: Atlantis’s vision extends
beyond compliance; it aims to lead in responsible practices that protect and sustain the planet for future generations.

This partnership with bluesign reassures Atlantis customers that it is engaged in rigorous processes to reduce environmental impact and ensure the highest standards of product safety. This engagement reflects the dedication Atlantis holds to being a part of positive change toward greater environmental responsibility.

To meet bluesign® criteria, Atlantis has committed to participate in assessments to ensure compliance, implement necessary actions based on continuous feedback to align its operations with the highest standards, and ensure continuous improvement and compliance provided by bluesign after assessments guiding its efforts in achieving responsible production.

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The BRYCE Sustainable trucker. Photo courtesy of Sportsman Cap & Bag

Atlantis Headwear, the renowned Italian brand, has continued its mission to deliver high-quality sustainable headwear. Since entering the North American market in 2021, Atlantis Headwear, and their parent company Master Italia S.p.A, have achieved multiple sustainability milestones, including but not limited to: GOTS and GRS certifications, Benefit Corporation status, and the completion of a Life Cycle Assessment (LCA).

The “Sustainable Savings” collection was developed to make eco-friendly headwear accessible to all, regardless of budget. Typically, sustainable products come with a higher price tag due to the cost of eco-conscious production. However, with Atlantis Headwear’s “cost-conscious” pricing, prices in the collection have been reduced by up to 16-percent, bringing eco-headwear to a broader audience. The discounted line consists of nine best-selling styles, including the two caps below:

BRYCE Sustainable Trucker: A six-panel trucker cap made from 100-percent recycled polyester. The ventilated recycled mesh back keeps wearers cool and comfortable. Available in 10 classic colorways.

FIJI Sustainable Five-Panel: A five-panel cap with a curved visor and full pro-stitching, made of recycled polyester twill. The wide crown offers ample space for customer patches.

In addition to the “Sustainable Savings” line, Atlantis Headwear offers 18 eco-efficient caps, beanies, and buckets utilizing organic and recycled cotton, recycled polyester, and Polylana®, a sustainable alternative to acrylic and wool. New styles and best-sellers include:

RIO Sustainable Rib Knit: Atlantis Headwear’s top-selling knit in the U.S, featuring a 50/50 blend of recycled polyester and acrylic with a narrow rib knit design.

WIND Sustainable 12-inch Knit: New for 2024! A classic knit beanie made of recycled polyester yarn. While not a part of the “Sustainable Savings” line, the WIND is a more economical option for budget- minded customers.

MOOVER Sustainable 8.5-inch Beanie: New for 2024! This everyday beanie features double-layer construction with a circular finish, made entirely of recycled polyester. Like the WIND, this style is considered a budget-friendly option.

The GEO Sustainable Bucket. Photo courtesy of Sportsman Cap & Bag

RAPPER CANVAS Sustainable Trucker: New for 2024! A fully recycled leisure trucker, including an eco-friendly buckram and PE snapback closure. Ideal for large custom patches.

GEO Sustainable Bucket: Atlantis Headwear’s best-selling non-knit cap in the U.S. market, made from 100-percent recycled polyester twill for a laid-back fit.

“As consumer demand for sustainable products continues to rise, Sportsman Cap & Bag is committed to providing a variety of innovative options,” says Dan Saferstein, Sportsman Cap & Bag President & CEO.

“Atlantis Headwear is dedicated to making sustainability accessible to all,” added Atlantis Headwear Vice President Federico Pasini. “With our Sustainable Savings collection and other eco-conscious products, we’re breaking down the barriers to sustainable fashion, ensuring that everyone can make responsible choices without sacrificing style.”

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