The ability to showcase and discuss a wide range of styles can be a game-changer, making it easier to pinpoint what a customer is looking for and guide them to the perfect fit for their project. Whether it’s a moisture-wicking cap for athletes, a fashion-forward bucket hat or a structured flat brim for streetwear enthusiasts, having a deep understanding of fabric choices, construction and branding possibilities allows for more meaningful recommendations. By staying informed on design innovations and consumer preferences, businesses can enhance the shopping experience and build long-term customer loyalty. Let’s dive in.

Male/Female/Unisex

While most headwear styles are unisex, some are better suited for specific head sizes. Structured, high-profile hats provide an excellent fit for larger heads, while unstructured and mid-to-low-profile options offer versatility for both large and small head sizes. Small and women’s-fit styles provide the best comfort and proportion for those with smaller head sizes.

Infinity Her Collection
The baseball cap was developed originally for men, but INFINITY Her has perfected it for women. Each cap in the INFINITY Her line is engineered just for women and includes a patented Evolve concealable ponytail opening; a patented Elude makeup-resistant, wicking and breathable sweatband; a smaller, lightweight visor; the perfect size for a woman’s head; and easy, snag-free closures.
Photo courtesy of Infinity Her

Flexfit Delta Snapback with Perforation 180AP
The Flexfit Delta Snapback takes innovation further with laser-cut perforations for maximum breathability and a snapback closure for a customizable fit. Designed for sleek style and performance comfort, it features a three-layer sweatband that manages sweat while providing stain protection with Stain-Block and ActiveGuard technologies.
Photo courtesy of Flexfit

Imperial 5054T The Wrightson Two-Tone – Performance Rope Cap
The Imperial five-panel look that started it all, made with 100-percent recycled polyester performance fabric and moisture-wicking technologies and an anti-microbial sweatband, is perfect for those hot days on the course.
Photo courtesy of Sportsman Cap & Bag

Performance (Athletic & Outdoors)

Performance headwear comes in various shapes, sizes and materials, varying by brand and style. Key features that define “performance” hats include moisture-wicking sweatbands, lightweight polyester fabrics and UPF sun protection. While not all performance styles include every feature, these are essential factors to consider when exploring performance options.

Dri Duck Truman Hat 3205
The 3205 is one of many outdoors-inspired styles from Dri Duck. It features the perfect blend of durability and performance due to its heavy enzyme wash and no sweat moisture-wicking sweatband—a must-have for the outdoors.
Photo courtesy of Sportsman Cap & Bag

Legacy: CUT Above
The Legacy Cut Above lives up to its namesake, crafted with recycled polyester, moisture-wicking technologies and a laser cut/perforated mesh back. This style is perfect for on the course, on the water, and everywhere in between. The five-panel design makes this hat a decorator’s dream, with a wide open space on the front panel for easy decoration with patches, embroidery, screen printing or heat transfer.
Photo courtesy of Sportsman Cap & Bag

THE GAME GB400 Ultralight Boonie
The GAME Ultralight Boonie is made of 100-percent Ultralight polyester with an unstructured 3.5-inch crown. It features a performance sweatband, UPF Ultra-violet protection and a toggle adjuster on self-fabric chin strap making it the ideal hat for a day on the water. It is available in 19 colors for endless customization options.
Photo courtesy of Sportsman Cap & Bag

BEST BLANKS FOR DECORATION

Decoration is paramount when recommending headwear styles, as some constructions are easier to customize than others. Five-panel hats are a top choice for hassle-free decoration, offering a wide, unobstructed front panel that accommodates various design methods without interference from a center seam.

Imperial The Dyno S1505
Part of the Lab Series by Imperial, The Dyno is an experimental new collection crafted with meticulous attention to detail, offering a range of unique trims, high-quality fabrics and innovative features that seamlessly merge style, comfort and functionality.
Photo courtesy of Sportsman Cap & Bag

Otto Cap Seamless Mesh Back Trucker 1120-1
While still a six-panel, the Otto Cap Seamless Mesh Back Trucker 1120-1 front center seam is hidden on the face of the cap and only visible from the inside. This makes it a decorator’s favorite as it has a bigger, smoother surface for multiple decorating methods.
Photo courtesy of OTTO Cap

Flexfit 110 Mesh Cap
Flexfit 110 Mesh Cap combines Flexfit Tech with an adjustable snapback for a personalized fit. Designed for greater customization and superior comfort, it accommodates a wider range of sizes. Its structured hard buckram, silver undervisor and eight-row stitched visor ensure style and durability, while the breathable mesh back enhances all-day comfort.
Photo courtesy of Flexfit

Fashion

Fashion-forward styles are key when working with customers seeking something high-end and unique. Options like knits, patterned designs and streetwear styles offer a more elevated, stylish look—perfect for those wanting a trendier, dressed-up aesthetic.

Legacy: OFA Old Favorite Trucker
The best-selling OFA (Old Favorite Trucker) cap features an unstructured crown, a fully curved visor and an open-back snap closure. Designed and tailored with a classic fit. This style is perfect for men, women and children due to the unstructured construction, youth sizing,
and wide variety of color options.
Photo courtesy of Sportsman Cap & Bag

Infinity Her Maya
Maya is an all-new trendy five-panel with rope design. Small fit, low profile featuring a concealed ponytail opening and makeup-resistant sweatband. The five-panel design makes this hat a decorator’s dream, with wide open space for easy decoration.
Photos courtesy of Sportsman Cap & Bag

KNITS

Knits are a winter essential, offering warmth, versatility and easy customization with patches, especially. Available in a wide range of materials, sizes and price points, the hats are suitable for various occasions—from ski towns to city streets and everywhere in between.

Atlantis Maple Beanie
The Atlantis Maple Beanie is a knitted beanie in Polylana fiber that makes it warm, comfortable and sustainable. Finished with a fully-fashioned top and patterned with an elegant rib-knitted cuff. Perfect for cold winter days, and small enough to fit easily in a pocket when not in use.
Photo courtesy of Sportsman Cap & Bag

Locale GRNDSR Grand Recycle Beanie
Add flair to any winter look with the Locale Grand Small Gauge pom-pom beanie, a fun and festive accessory. With 10 different stock pattern options, this knit offers a custom feel at wholesale pricing. Locale styles are the perfect accessory for the resort industry, built from a true passion for the outdoors.
Photo courtesy of Sportsman Cap & Bag

New Technology

With technology constantly evolving, staying up to date on the latest innovations can be a powerful selling point. Advancements in materials, such as laser-cut perforated mesh and water-resistant or buoyant fabrics, enhance performance and durability. Meanwhile, construction innovations like built-in ponytail openings and makeup-resistant sweatbands add convenience and comfort. Keeping an eye on these developments ensures you’re always offering the best options.

Infinity Her GABY
Gaby is a true women’s fit performance cap. Made from performance materials with a laser cut/perforated mesh back and moisture-wicking technologies. Small fit, low profile, featuring a concealed ponytail opening and makeup-resistant sweatband, this style is perfect for everyday activewear.
Photos courtesy of Sportsman Cap & Bag

Flexfit NU Adjustable Cap 6110NU
Flexfit NU Adjustable Cap combines the original Flexfit Tech with patent-pending Tri-Layer technology. It features a 50-percent thinner front panel with stitchless seams, providing a smoother embellishment experience. ActiveGuard technology offers enhanced sweat management and stain prevention.
Photo courtesy of Flexfit

SUSTAINABLE

Sustainable headwear has become increasingly popular in recent years, with a growing emphasis on eco-friendly practices. Promoting these styles meets customer demand and supports a more sustainable future—benefiting both businesses and the planet.

Atlantis Rio
The RIO beanie is constructed in a 50-percent recycled polyester and 50-percent acrylic blend with cuff and a narrow rib knit, ensuring style, versatility and a fit suitable for everyone. It also features a QR code for product traceability.
Photo courtesy of Sportsman Cap & Bag

Imperial The Hinsen Mesh Back L338M
The small-fit Performance Ponytail Cap is a classic with a twist. Made of 100-percent recycled polyester, it takes the best-selling small-fit performance, Ponytail Cap, with durable elastic cross bands in the back to comfortably allow any ponytail style to fit through, and adds a stylish mesh back look. Allowing the user to wear it high, low or somewhere in between, the Hinsen Mesh Back is one hat that will never ruin a good hair day.
Photo courtesy of Sportsman Cap & Bag

TRENDS

Trends in headwear are constantly evolving, and staying ahead of the latest styles is always an advantage. Some of the hottest trends right now include two-tone designs featuring a colored brim with a natural, khaki or white crown, laser-cut perforated mesh backs, five-panel hats with rope detailing and rugged outdoor camo looks.

Valucap Five-Panel Two-Tone 8869
This Valucap classic five-panel style has been in the lineup since 1969, with this year’s including eight new, trendy two-tone color options. The natural crown two-tone look is a hit. The five-panel design is perfect for decoration with wide open space for patch application, embroidery, screen printing or heat transfer.
Photo courtesy of Sportsman Cap & Bag

OTTO Cap 31-2 and 31-3
OTTO Cap styles 31-2 and 31-3 are your five-panel, mid-profile caps. A popular trend right now, both feature thick ropes across the front. 31-2 is your traditional superior cotton twill, while 31-3 is the beloved, fashionable corduroy.
Photos courtesy of OTTO Cap

Max Leonard is a Senior Brand Manager at Sportsman Cap & Bag, where he partners with leading headwear brands to develop impactful marketing efforts and enhance brand visibility. Throughout his tenure, he has gained hands-on experience in logistics, merchandising, and product education. Max now plays a key role in strategic marketing initiatives, delivering well-rounded campaigns that drive brand growth and success.

The post All About Hats: Headwear Trends appeared first on Impressions.

Each quarter or when supplies are needed, Infinity Her and its parent company, Infinity Product Group, gather a variety of women’s headwear and other women’s clothing items and donate them to Beautiful Lives Thrift Boutique.

Beautiful Lives is a nonprofit organization that currently operates four thrift stores across Northwest Arkansas. Its mission is to give women in need an elevated shopping experience without breaking the bank. Beautiful Lives also gives back to other local and international women-centric organizations worldwide, donating more than $78,000 last year through a portion of the store’s revenue to its partner organizations.

“We appreciate the generous donations from Infinity Her so much,” said Jessica Meyers, the warehouse manager at Beautiful Lives, “I have seen countless women so excited to purchase brand new hats at a thrifted price point.”

This collaboration is part of the commitment Infinity Her holds to supporting women-focused organizations. Infinity Her is proud to support a group that does such important work in its community and across the globe.

For more information,visit Beautiful Lives Thrift Boutique. Infinity Her products are available through Sportsman Cap & Bag distributor locations.

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The HTA by Legacy. Photo courtesy of Sportsman Cap & Bag

– Two-tone designs featuring a colored brim with a natural, khaki, or white crown.
– Laser-cut perforated mesh back caps.
– Five-panel hats with rope detailing.

“Legacy leads in retail and brings us the winners, adding four new styles so our distributors can ride the wave while it’s high,” says Dan Saferstein, CEO of Sportsman Cap & Bag. “The HTA, CUT, CADDY, and CHILL from Legacy are all over social media platforms, especially the HTA.”

The natural crown two-tone look of the HTA is making waves on social media. It has been spotted on influencers, celebrities and even sports teams.

The CUT features laser-cut perforated mesh. The lightweight materials enhance performance and durability while remaining comfortable and breathable. The CUT was constructed for the course.

This five-panel rope design of the CADDY and CHILL is perfect for decoration. The front panel has a wide space easy for patch application, large embroidery, screen printing, or heat transfer.

Legacy is available through Sportsman Cap & Bag distributor locations.

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Kronplatz, renowned for offering one of the widest and most scenic ranges of slopes in the region, is also a leader in sustainable mountain tourism. Guided by a commitment to ecological balance, economic efficiency, and social responsibility, the resort has consistently aligned its operations with principles of environmental stewardship. This shared vision forms the backbone of its partnership with Atlantis.

For the 2025 edition of the World Cup event, the challenge was clear: create a beanie that merges premium design with minimal environmental impact, in line with the responsible approach of that guides this event. Atlantis not only wanted to develop a product that respects the environment, but something that would generate ecological awareness, integrating the principles of sustainability into every phase of the production process.

The new beanies feature a refreshed color palette and are made from low-impact, responsibly sourced materials. Each phase of production—from design to manufacturing—was carefully curated to reduce ecological footprint without compromising quality or comfort.

These beanies are the result of a thoughtful design process focused on promoting more mindful and sustainable production. The outcome is a high-quality product that aligns seamlessly with Kronplatz’s Responsible philosophy. Together, Atlantis and Kronplatz have created something that excels not only in design and functionality but also serves as a symbol of environmental harmony. Through this meaningful collaboration, Atlantis continues to set new standards in sustainability, style, and leadership—delivering a product that brings to life the very vision Kronplatz imagined.

To read the full case study, click here.

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The custom-designed styles are co-branded with both the Legacy and Johnnie-O logos. Image courtesy of Sportsman Cap & Bag

Hanover, Pennsylvania—Legacy, a leader in golf & resort headwear, is partnering with Johnnie-O, a premium apparel brand renowned for blending East Coast classics with West Coast casual.

The partnership will feature revamped custom Legacy headwear, offering pro shops and collegiate bookstores the ability to create fully branded hats.

The new headwear collection will be available in early April through Johnnie-O’s extensive network of green grass accounts and retailers, with select styles also offered online at johnnie-o.com.

“At Legacy, we’re thrilled to partner with Johnnie-O to bring high- quality, stylish headwear to the golf and collegiate communities. This collaboration merges our commitment to craftsmanship with Johnnie- O’s distinctive west coast prep aesthetic, delivering headwear that embodies both performance and personality on and off the course,” said Marc Held, the President of L2 Brands.

Through this partnership the two brands are expanding their premium-quality headwear into the golf and collegiate markets. This exclusive collection will feature custom-designed styles, co-branded with both the Legacy and Johnnie-O logos.

“At Johnnie-O, we’re committed to creating timeless looks that transition seamlessly from the golf course to everyday life. That’s why we’re thrilled to debut our new headwear collection, which combines functionality with our signature laid-back yet put together look,” said Cory Haberman, Director of Footwear and Accessories at Johnnie-O. “Through our partnership with Legacy, we’re excited to offer custom- branded headwear for pro shops, licensed fan headwear for college campuses, and elevated Johnnie-O designs for our direct-to- consumer channels.”

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The Dyno Perforated Lab Series Rope Cap (style S1505) features top-notch tech including a performance merino wool sweatband that absorbs sweat before it starts. Photo courtesy of Imperial

The Collection includes over 85 branded products for 24 different states. Imperial’s Featured Collections consist of branded headwear, apparel and accessories with each collection offering a different theme. The Tailgate Collection is one of nine unique and stylish featured collections on www.imperial1916.com.

Upgrade fan gear and represent your team in any style. Imperial’s exceptional craftsmanship, branded with state logos, patches, and colors, will keep fans looking cool and comfortable both on and off the course.

Blank versions of Imperial headwear styles featured in the Tailgate Collection are carried by Counselor Top 40 firm Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional industry.

The Tailgate Collection is curated to offer a wide variety of stylish products, including branded tees, crewnecks, Peter Millar USA made belts and of course plenty of headwear.

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The BRYCE Sustainable trucker. Photo courtesy of Sportsman Cap & Bag

Atlantis Headwear, the renowned Italian brand, has continued its mission to deliver high-quality sustainable headwear. Since entering the North American market in 2021, Atlantis Headwear, and their parent company Master Italia S.p.A, have achieved multiple sustainability milestones, including but not limited to: GOTS and GRS certifications, Benefit Corporation status, and the completion of a Life Cycle Assessment (LCA).

The “Sustainable Savings” collection was developed to make eco-friendly headwear accessible to all, regardless of budget. Typically, sustainable products come with a higher price tag due to the cost of eco-conscious production. However, with Atlantis Headwear’s “cost-conscious” pricing, prices in the collection have been reduced by up to 16-percent, bringing eco-headwear to a broader audience. The discounted line consists of nine best-selling styles, including the two caps below:

BRYCE Sustainable Trucker: A six-panel trucker cap made from 100-percent recycled polyester. The ventilated recycled mesh back keeps wearers cool and comfortable. Available in 10 classic colorways.

FIJI Sustainable Five-Panel: A five-panel cap with a curved visor and full pro-stitching, made of recycled polyester twill. The wide crown offers ample space for customer patches.

In addition to the “Sustainable Savings” line, Atlantis Headwear offers 18 eco-efficient caps, beanies, and buckets utilizing organic and recycled cotton, recycled polyester, and Polylana®, a sustainable alternative to acrylic and wool. New styles and best-sellers include:

RIO Sustainable Rib Knit: Atlantis Headwear’s top-selling knit in the U.S, featuring a 50/50 blend of recycled polyester and acrylic with a narrow rib knit design.

WIND Sustainable 12-inch Knit: New for 2024! A classic knit beanie made of recycled polyester yarn. While not a part of the “Sustainable Savings” line, the WIND is a more economical option for budget- minded customers.

MOOVER Sustainable 8.5-inch Beanie: New for 2024! This everyday beanie features double-layer construction with a circular finish, made entirely of recycled polyester. Like the WIND, this style is considered a budget-friendly option.

The GEO Sustainable Bucket. Photo courtesy of Sportsman Cap & Bag

RAPPER CANVAS Sustainable Trucker: New for 2024! A fully recycled leisure trucker, including an eco-friendly buckram and PE snapback closure. Ideal for large custom patches.

GEO Sustainable Bucket: Atlantis Headwear’s best-selling non-knit cap in the U.S. market, made from 100-percent recycled polyester twill for a laid-back fit.

“As consumer demand for sustainable products continues to rise, Sportsman Cap & Bag is committed to providing a variety of innovative options,” says Dan Saferstein, Sportsman Cap & Bag President & CEO.

“Atlantis Headwear is dedicated to making sustainability accessible to all,” added Atlantis Headwear Vice President Federico Pasini. “With our Sustainable Savings collection and other eco-conscious products, we’re breaking down the barriers to sustainable fashion, ensuring that everyone can make responsible choices without sacrificing style.”

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